diff --git a/includes/class-wc-breadcrumb.php b/includes/class-wc-breadcrumb.php
index 8959ed6ca7b..3d41e980e65 100644
--- a/includes/class-wc-breadcrumb.php
+++ b/includes/class-wc-breadcrumb.php
@@ -100,7 +100,7 @@ class WC_Breadcrumb {
 
 		// If permalinks contain the shop page in the URI prepend the breadcrumb with shop
 		if ( $shop_page_id && $shop_page && strstr( $permalinks['product_base'], '/' . $shop_page->post_name ) && get_option( 'page_on_front' ) != $shop_page_id ) {
-			$this->add_crumb( $shop_page->post_title, get_permalink( $shop_page ) );
+			$this->add_crumb( get_the_title( $shop_page ), get_permalink( $shop_page ) );
 		}
 	}