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woocommerce
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Subscriptions - add tracking params to WCCOM URLs 

Add Google Analytics params to product name, "Purchase" button, and "Renew" button links in in-app subscriptions page. This is will be used to be able to tell how many people end up on the WCCOM product page or My Subscriptions page from this page.
This commit is contained in:
Michal Iwanow 2022-03-18 15:09:34 +01:00
parent 9ffaf34c23
commit a4f9445ad4
2 changed files with 50 additions and 8 deletions
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52
plugins/woocommerce/includes/admin/helper/class-wc-helper.php
View File

@ -223,7 +223,10 @@ class WC_Helper {
$action['message'] .= ' ' . __( 'To enable this update you need to <strong>purchase</strong> a new subscription.', 'woocommerce' );
$action['button_label'] = __( 'Purchase', 'woocommerce' );
$action['button_url'] = $subscription['product_url'];
$action['button_url'] = self::add_utm_params_to_url_for_subscription_link(
$subscription['product_url'],
'purchase'
);
$subscription['actions'][] = $action;
} elseif ( $subscription['expired'] && ! empty( $subscription['master_user_email'] ) ) {
@ -238,7 +241,10 @@ class WC_Helper {
$action = array(
'message' => sprintf( __( 'This subscription has expired. Please <strong>renew</strong> to receive updates and support.', 'woocommerce' ) ),
'button_label' => __( 'Renew', 'woocommerce' ),
'button_url' => 'https://woocommerce.com/my-account/my-subscriptions/',
'button_url' => self::add_utm_params_to_url_for_subscription_link(
'https://woocommerce.com/my-account/my-subscriptions/',
'renew'
),
'status' => 'expired',
'icon' => 'dashicons-info',
);
@ -250,7 +256,10 @@ class WC_Helper {
$action = array(
'message' => __( 'Subscription is <strong>expiring</strong> soon.', 'woocommerce' ),
'button_label' => __( 'Enable auto-renew', 'woocommerce' ),
'button_url' => 'https://woocommerce.com/my-account/my-subscriptions/',
'button_url' => self::add_utm_params_to_url_for_subscription_link(
'https://woocommerce.com/my-account/my-subscriptions/',
'auto-renew'
),
'status' => 'expired',
'icon' => 'dashicons-info',
);
@ -261,7 +270,10 @@ class WC_Helper {
$action = array(
'message' => sprintf( __( 'This subscription is expiring soon. Please <strong>renew</strong> to continue receiving updates and support.', 'woocommerce' ) ),
'button_label' => __( 'Renew', 'woocommerce' ),
'button_url' => 'https://woocommerce.com/my-account/my-subscriptions/',
'button_url' => self::add_utm_params_to_url_for_subscription_link(
'https://woocommerce.com/my-account/my-subscriptions/',
'renew'
),
'status' => 'expired',
'icon' => 'dashicons-info',
);
@ -309,7 +321,10 @@ class WC_Helper {
/* translators: %s: version number */
'message' => sprintf( __( 'Version %s is <strong>available</strong>. To enable this update you need to <strong>purchase</strong> a new subscription.', 'woocommerce' ), esc_html( $updates[ $data['_product_id'] ]['version'] ) ),
'button_label' => __( 'Purchase', 'woocommerce' ),
'button_url' => $data['_product_url'],
'button_url' => self::add_utm_params_to_url_for_subscription_link(
$data['_product_url'],
'purchase'
),
'status' => 'expired',
'icon' => 'dashicons-info',
);
@ -320,7 +335,10 @@ class WC_Helper {
/* translators: 1: subscriptions docs 2: subscriptions docs */
'message' => sprintf( __( 'To receive updates and support for this extension, you need to <strong>purchase</strong> a new subscription or consolidate your extensions to one connected account by <strong><a href="%1$s" title="Sharing Docs">sharing</a> or <a href="%2$s" title="Transferring Docs">transferring</a></strong> this extension to this connected account.', 'woocommerce' ), 'https://docs.woocommerce.com/document/managing-woocommerce-com-subscriptions/#section-10', 'https://docs.woocommerce.com/document/managing-woocommerce-com-subscriptions/#section-5' ),
'button_label' => __( 'Purchase', 'woocommerce' ),
'button_url' => $data['_product_url'],
'button_url' => self::add_utm_params_to_url_for_subscription_link(
$data['_product_url'],
'purchase'
),
'status' => 'expired',
'icon' => 'dashicons-info',
);
@ -350,6 +368,28 @@ class WC_Helper {
return;
}
/**
* Add tracking parameters to buttons (Renew, Purchase, etc.) on subscriptions page
*
* @param string $url URL to product page or to https://woocommerce.com/my-account/my-subscriptions/
* @param string $utm_content value of utm_content query parameter used for tracking
*
* @return string URL including utm parameters for tracking
*/
public static function add_utm_params_to_url_for_subscription_link( $url, $utm_content ) {
$utm_params = 'utm_source=subscriptionsscreen&' .
'utm_medium=product&' .
'utm_campaign=wcaddons&' .
'utm_content=' . $utm_content;
// there are already some URL parameters
if ( strpos( $url, '?' ) ) {
return $url . '&' . $utm_params;
}
return $url . '?' . $utm_params;
}
/**
* Get available subscriptions filters.
*

6
plugins/woocommerce/includes/admin/helper/views/html-main.php
View File

@ -75,7 +75,7 @@
<tr class="wp-list-table__row is-ext-header">
<td class="wp-list-table__ext-details">
<div class="wp-list-table__ext-title">
<a href="<?php echo esc_url( $subscription['product_url'] ); ?>" target="_blank">
<a href="<?php echo esc_url( WC_Helper::add_utm_params_to_url_for_subscription_link( $subscription['product_url'], 'product-name' ) ); ?>" target="_blank">
<?php echo esc_html( $subscription['product_name'] ); ?>
</a>
</div>
@ -206,7 +206,9 @@
<tr class="wp-list-table__row is-ext-header">
<td class="wp-list-table__ext-details color-bar autorenews">
<div class="wp-list-table__ext-title">
<a href="<?php echo esc_url( $data['_product_url'] ); ?>" target="_blank"><?php echo esc_html( $data['Name'] ); ?></a>
<a href="<?php echo esc_url( WC_Helper::add_utm_params_to_url_for_subscription_link( $data['_product_url'], 'product-name' ) ); ?>" target="_blank">
<?php echo esc_html( $data['Name'] ); ?>
</a>
</div>
<div class="wp-list-table__ext-description">
</div>