diff --git a/includes/class-wc-cart.php b/includes/class-wc-cart.php
index 5f19c480ea5..f451a7a1504 100644
--- a/includes/class-wc-cart.php
+++ b/includes/class-wc-cart.php
@@ -795,7 +795,7 @@ class WC_Cart {
 
 			// Check product is_purchasable
 			if ( ! $product_data->is_purchasable() ) {
-				wc_add_notice( sprintf( __( 'Sorry, "%s" cannot be purchased.', 'woocommerce' ), $product_data->get_title() ), 'error' );
+				wc_add_notice( __( 'Sorry, this product cannot be purchased.', 'woocommerce' ), 'error' );
 				return false;
 			}