diff --git a/plugins/woocommerce-admin/client/analytics/report/customers/config.js b/plugins/woocommerce-admin/client/analytics/report/customers/config.js
index c211a30592c..e20a5956c9f 100644
--- a/plugins/woocommerce-admin/client/analytics/report/customers/config.js
+++ b/plugins/woocommerce-admin/client/analytics/report/customers/config.js
@@ -247,7 +247,7 @@ export const advancedFilters = {
 		avg_order_value: {
 			labels: {
 				add: __( 'AOV', 'woocommerce-admin' ),
-				remove: __( 'Remove average older value filter', 'woocommerce-admin' ),
+				remove: __( 'Remove average order value filter', 'woocommerce-admin' ),
 				rule: __( 'Select an average order value filter match', 'woocommerce-admin' ),
 				title: __( '{{title}}AOV{{/title}} {{rule /}} {{filter /}}', 'woocommerce-admin' ),
 			},