diff --git a/plugins/woocommerce-admin/client/marketplace/components/product-card/product-card.scss b/plugins/woocommerce-admin/client/marketplace/components/product-card/product-card.scss
index 9b4e5dd520b..8e2a8f29f13 100644
--- a/plugins/woocommerce-admin/client/marketplace/components/product-card/product-card.scss
+++ b/plugins/woocommerce-admin/client/marketplace/components/product-card/product-card.scss
@@ -165,11 +165,22 @@
 			position: relative;
 		}
 
+		&__vendor-details {
+			display: flex;
+			gap: $grid-unit-10;
+			margin: 0;
+			padding: 0;
+
+			&__separator {
+				color: $gray-300;
+				font-size: 28px;
+				line-height: 16px;
+			}
+		}
+
 		&__vendor {
 			display: flex;
 			gap: $grid-unit-05;
-			margin: 0;
-			padding: 0;
 			/* Allow vendor link to "punch through" the "whole card clickable" trick: */
 			position: relative;
 		}
@@ -181,6 +192,10 @@
 			text-decoration: none;
 		}
 
+		&__sponsored-label {
+			color: $gray-700;
+		}
+
 		&__description {
 			display: -webkit-box;
 			-webkit-box-orient: vertical;
diff --git a/plugins/woocommerce-admin/client/marketplace/components/product-card/product-card.tsx b/plugins/woocommerce-admin/client/marketplace/components/product-card/product-card.tsx
index 3d740c1375f..d746b0eaddf 100644
--- a/plugins/woocommerce-admin/client/marketplace/components/product-card/product-card.tsx
+++ b/plugins/woocommerce-admin/client/marketplace/components/product-card/product-card.tsx
@@ -24,6 +24,9 @@ export interface ProductCardProps {
 }
 
 function ProductCard( props: ProductCardProps ): JSX.Element {
+	const SPONSORED_PRODUCT_LABEL = 'promoted'; // what product.label indicates a sponsored placement
+	const SPONSORED_PRODUCT_STRIPE_SIZE = '5px'; // unfortunately can't be defined in CSS - height of "stripe"
+
 	const { isLoading, type } = props;
 	const query = useQuery();
 	// Get the product if provided; if not provided, render a skeleton loader
@@ -33,6 +36,8 @@ function ProductCard( props: ProductCardProps ): JSX.Element {
 		vendorName: '',
 		vendorUrl: '',
 		icon: '',
+		label: null,
+		primary_color: null,
 		url: '',
 		price: 0,
 		image: '',
@@ -40,6 +45,24 @@ function ProductCard( props: ProductCardProps ): JSX.Element {
 		reviewsCount: null,
 	};
 
+	function isSponsored(): boolean {
+		return SPONSORED_PRODUCT_LABEL === product.label;
+	}
+
+	/**
+	 * Sponsored products with a primary_color set have that color applied as a dynamically-colored stripe at the top of the card.
+	 * In an ideal world this could be set in a data- attribute and we'd use CSS calc() and attr() to get it, but
+	 * attr() doesn't have very good support yet, so we need to apply some inline CSS to stripe sponsored results.
+	 */
+	function inlineCss(): object {
+		if ( ! isSponsored() || ! product.primary_color ) {
+			return {};
+		}
+		return {
+			background: `linear-gradient(${ product.primary_color } 0, ${ product.primary_color } ${ SPONSORED_PRODUCT_STRIPE_SIZE }, white ${ SPONSORED_PRODUCT_STRIPE_SIZE }, white)`,
+		};
+	}
+
 	function recordTracksEvent( event: string, data: ExtraProperties ) {
 		const tracksData = props.tracksData;
 
@@ -104,11 +127,16 @@ function ProductCard( props: ProductCardProps ): JSX.Element {
 		{
 			'is-loading': isLoading,
 			'is-small': props.small,
+			'is-sponsored': isSponsored(),
 		}
 	);
 
 	return (
-		<Card className={ classNames } aria-hidden={ isLoading }>
+		<Card
+			className={ classNames }
+			aria-hidden={ isLoading }
+			style={ inlineCss() }
+		>
 			<div className="woocommerce-marketplace__product-card__content">
 				{ isTheme && (
 					<div className="woocommerce-marketplace__product-card__image">
@@ -158,12 +186,33 @@ function ProductCard( props: ProductCardProps ): JSX.Element {
 								</a>
 							</h2>
 							{ isLoading && (
-								<p className="woocommerce-marketplace__product-card__vendor" />
+								<p className="woocommerce-marketplace__product-card__vendor-details">
+									<span className="woocommerce-marketplace__product-card__vendor" />
+								</p>
 							) }
-							{ ! isLoading && productVendor && (
-								<p className="woocommerce-marketplace__product-card__vendor">
-									<span>{ __( 'By ', 'woocommerce' ) }</span>
-									{ productVendor }
+							{ ! isLoading && (
+								<p className="woocommerce-marketplace__product-card__vendor-details">
+									{ productVendor && (
+										<span className="woocommerce-marketplace__product-card__vendor">
+											<span>
+												{ __( 'By ', 'woocommerce' ) }
+											</span>
+											{ productVendor }
+										</span>
+									) }
+									{ productVendor && isSponsored() && (
+										<span
+											aria-hidden="true"
+											className="woocommerce-marketplace__product-card__vendor-details__separator"
+										>
+											·
+										</span>
+									) }
+									{ isSponsored() && (
+										<span className="woocommerce-marketplace__product-card__sponsored-label">
+											{ __( 'Sponsored', 'woocommerce' ) }
+										</span>
+									) }
 								</p>
 							) }
 						</div>
diff --git a/plugins/woocommerce-admin/client/marketplace/components/product-list-content/product-list-content.tsx b/plugins/woocommerce-admin/client/marketplace/components/product-list-content/product-list-content.tsx
index 91028817c34..9111923f3e8 100644
--- a/plugins/woocommerce-admin/client/marketplace/components/product-list-content/product-list-content.tsx
+++ b/plugins/woocommerce-admin/client/marketplace/components/product-list-content/product-list-content.tsx
@@ -73,6 +73,8 @@ export default function ProductListContent( props: {
 								image: product.image,
 								type: product.type,
 								icon: product.icon,
+								label: product.label,
+								primary_color: product.primary_color,
 								vendorName: product.vendorName,
 								vendorUrl: product.vendorUrl
 									? appendURLParams( product.vendorUrl, [
diff --git a/plugins/woocommerce-admin/client/marketplace/components/product-list/types.ts b/plugins/woocommerce-admin/client/marketplace/components/product-list/types.ts
index dcf675cd49f..1626e469df2 100644
--- a/plugins/woocommerce-admin/client/marketplace/components/product-list/types.ts
+++ b/plugins/woocommerce-admin/client/marketplace/components/product-list/types.ts
@@ -39,6 +39,7 @@ export interface Product {
 	averageRating?: number | null;
 	reviewsCount?: number | null;
 	label?: string;
+	primary_color?: string;
 	group?: string;
 	searchTerm?: string;
 	category?: string;
diff --git a/plugins/woocommerce/changelog/45684-add-woocom19612-identify-sponsored-products b/plugins/woocommerce/changelog/45684-add-woocom19612-identify-sponsored-products
new file mode 100644
index 00000000000..d62ddd69521
--- /dev/null
+++ b/plugins/woocommerce/changelog/45684-add-woocom19612-identify-sponsored-products
@@ -0,0 +1,4 @@
+Significance: patch
+Type: enhancement
+
+Made sponsored product listings in the Extensions marketplace easier to identify.
\ No newline at end of file