diff --git a/includes/api/class-wc-api-products.php b/includes/api/class-wc-api-products.php
index ec49ce0439c..df0d61cb0d9 100644
--- a/includes/api/class-wc-api-products.php
+++ b/includes/api/class-wc-api-products.php
@@ -306,7 +306,7 @@ class WC_API_Products extends WC_API_Resource {
 			'shipping_taxable'   => $product->is_shipping_taxable(),
 			'shipping_class'     => $product->get_shipping_class(),
 			'shipping_class_id'  => ( 0 !== $product->get_shipping_class_id() ) ? $product->get_shipping_class_id() : null,
-			'description'        => apply_filters( 'the_content', $product->get_post_data()->post_content ),
+			'description'        => wpautop( do_shortcode( $product->get_post_data()->post_content ) ),
 			'short_description'  => apply_filters( 'woocommerce_short_description', $product->get_post_data()->post_excerpt ),
 			'reviews_allowed'    => ( 'open' === $product->get_post_data()->comment_status ),
 			'average_rating'     => wc_format_decimal( $product->get_average_rating(), 2 ),
@@ -323,7 +323,7 @@ class WC_API_Products extends WC_API_Resource {
 			'download_limit'     => (int) $product->download_limit,
 			'download_expiry'    => (int) $product->download_expiry,
 			'download_type'      => $product->download_type,
-			'purchase_note'      => apply_filters( 'the_content', $product->purchase_note ),
+			'purchase_note'      => wpautop( do_shortcode( $product->purchase_note ) ),
 			'total_sales'        => metadata_exists( 'post', $product->id, 'total_sales' ) ? (int) get_post_meta( $product->id, 'total_sales', true ) : 0,
 			'variations'         => array(),
 			'parent'             => array(),
diff --git a/includes/wc-template-functions.php b/includes/wc-template-functions.php
index e4ff00fcf72..81e2b3eacc7 100644
--- a/includes/wc-template-functions.php
+++ b/includes/wc-template-functions.php
@@ -471,7 +471,7 @@ if ( ! function_exists( 'woocommerce_taxonomy_archive_description' ) ) {
 	 */
 	function woocommerce_taxonomy_archive_description() {
 		if ( is_tax( array( 'product_cat', 'product_tag' ) ) && get_query_var( 'paged' ) == 0 ) {
-			$description = apply_filters( 'the_content', term_description() );
+			$description = wpautop( do_shortcode( term_description() ) );
 			if ( $description ) {
 				echo '<div class="term-description">' . $description . '</div>';
 			}
@@ -491,7 +491,7 @@ if ( ! function_exists( 'woocommerce_product_archive_description' ) ) {
 		if ( is_post_type_archive( 'product' ) && get_query_var( 'paged' ) == 0 ) {
 			$shop_page   = get_post( wc_get_page_id( 'shop' ) );
 			if ( $shop_page ) {
-				$description = apply_filters( 'the_content', $shop_page->post_content );
+				$description = wpautop( do_shortcode( $shop_page->post_content ) );
 				if ( $description ) {
 					echo '<div class="page-description">' . $description . '</div>';
 				}
@@ -890,9 +890,9 @@ if ( ! function_exists( 'woocommerce_quantity_input' ) ) {
 
 	/**
 	 * Output the quantity input for add to cart forms.
-	 * 
+	 *
 	 * @param  array $args Args for the input
-	 * @param  WC_Product|null $product 
+	 * @param  WC_Product|null $product
 	 * @param  boolean $echo Whether to return or echo
 	 * @return void|string
 	 */
@@ -1015,7 +1015,7 @@ if ( ! function_exists( 'woocommerce_sort_product_tabs' ) ) {
 	 * @return array
 	 */
 	function woocommerce_sort_product_tabs( $tabs = array() ) {
-		
+
 		// Make sure the $tabs parameter is an array
 		if ( ! is_array( $tabs ) ) {
 			trigger_error( "Function woocommerce_sort_product_tabs() expects an array as the first parameter. Defaulting to empty array." );
@@ -1574,7 +1574,7 @@ if ( ! function_exists( 'woocommerce_form_field' ) ) {
 	 * @param mixed $args
 	 * @param string $value (default: null)
 	 * @return void
-	 * @todo This function needs to be broken up in smaller pieces 
+	 * @todo This function needs to be broken up in smaller pieces
 	 */
 	function woocommerce_form_field( $key, $args, $value = null ) {
 		$defaults = array(
@@ -1796,7 +1796,7 @@ if ( ! function_exists( 'get_product_search_form' ) ) {
 	 * @subpackage	Forms
 	 * @param bool $echo (default: true)
 	 * @return string
-	 * @todo This function needs to be broken up in smaller pieces 
+	 * @todo This function needs to be broken up in smaller pieces
 	 */
 	function get_product_search_form( $echo = true  ) {
 		do_action( 'get_product_search_form'  );
diff --git a/templates/emails/email-order-items.php b/templates/emails/email-order-items.php
index b05f66a09ad..1dfd706eaee 100644
--- a/templates/emails/email-order-items.php
+++ b/templates/emails/email-order-items.php
@@ -64,7 +64,7 @@ foreach ( $items as $item ) :
 
 	<?php if ( $show_purchase_note && is_object( $_product ) && $purchase_note = get_post_meta( $_product->id, '_purchase_note', true ) ) : ?>
 		<tr>
-			<td colspan="3" style="text-align:left; vertical-align:middle; border: 1px solid #eee;"><?php echo apply_filters( 'the_content', $purchase_note ); ?></td>
+			<td colspan="3" style="text-align:left; vertical-align:middle; border: 1px solid #eee;"><?php echo wpautop( do_shortcode( $purchase_note ) ); ?></td>
 		</tr>
 	<?php endif; ?>
 
diff --git a/templates/order/order-details.php b/templates/order/order-details.php
index b5544a5b1e2..85c87d1661e 100755
--- a/templates/order/order-details.php
+++ b/templates/order/order-details.php
@@ -79,7 +79,7 @@ $order = new WC_Order( $order_id );
 				if ( in_array( $order->status, array( 'processing', 'completed' ) ) && ( $purchase_note = get_post_meta( $_product->id, '_purchase_note', true ) ) ) {
 					?>
 					<tr class="product-purchase-note">
-						<td colspan="3"><?php echo apply_filters( 'the_content', $purchase_note ); ?></td>
+						<td colspan="3"><?php echo wpautop( do_shortcode( $purchase_note ) ); ?></td>
 					</tr>
 					<?php
 				}