diff --git a/includes/widgets/class-wc-widget-products.php b/includes/widgets/class-wc-widget-products.php
index a2ea8b42a4e..751233bbdbf 100644
--- a/includes/widgets/class-wc-widget-products.php
+++ b/includes/widgets/class-wc-widget-products.php
@@ -189,11 +189,11 @@ class WC_Widget_Products extends WC_Widget {
 		if ( ( $products = $this->get_products( $args, $instance ) ) && $products->have_posts() ) {
 			$this->widget_start( $args, $instance );
 
-			echo apply_filters( 'woocommerce_before_widget_product_list', '<ul class="product_list_widget">' );
+			echo wp_kses_post( apply_filters( 'woocommerce_before_widget_product_list', '<ul class="product_list_widget">' ) );
 
 			$template_args = array(
-				'widget_id' => $args['widget_id'],
-				'show_rating' => true
+				'widget_id'   => $args['widget_id'],
+				'show_rating' => true,
 			);
 
 			while ( $products->have_posts() ) {
@@ -201,7 +201,7 @@ class WC_Widget_Products extends WC_Widget {
 				wc_get_template( 'content-widget-product.php', $template_args );
 			}
 
-			echo apply_filters( 'woocommerce_after_widget_product_list', '</ul>' );
+			echo wp_kses_post( apply_filters( 'woocommerce_after_widget_product_list', '</ul>' ) );
 
 			$this->widget_end( $args );
 		}
diff --git a/includes/widgets/class-wc-widget-recently-viewed.php b/includes/widgets/class-wc-widget-recently-viewed.php
index abd73cb2161..1c62a96086b 100644
--- a/includes/widgets/class-wc-widget-recently-viewed.php
+++ b/includes/widgets/class-wc-widget-recently-viewed.php
@@ -89,10 +89,10 @@ class WC_Widget_Recently_Viewed extends WC_Widget {
 
 			$this->widget_start( $args, $instance );
 
-			echo apply_filters( 'woocommerce_before_widget_product_list', '<ul class="product_list_widget">' );
+			echo wp_kses_post( apply_filters( 'woocommerce_before_widget_product_list', '<ul class="product_list_widget">' ) );
 
 			$template_args = array(
-				'widget_id' => $args['widget_id']
+				'widget_id' => $args['widget_id'],
 			);
 
 			while ( $r->have_posts() ) {
@@ -100,7 +100,7 @@ class WC_Widget_Recently_Viewed extends WC_Widget {
 				wc_get_template( 'content-widget-product.php', $template_args );
 			}
 
-			echo apply_filters( 'woocommerce_after_widget_product_list', '</ul>' );
+			echo wp_kses_post( apply_filters( 'woocommerce_after_widget_product_list', '</ul>' ) );
 
 			$this->widget_end( $args );
 		}
diff --git a/includes/widgets/class-wc-widget-top-rated-products.php b/includes/widgets/class-wc-widget-top-rated-products.php
index 033804adfc4..30693af466f 100644
--- a/includes/widgets/class-wc-widget-top-rated-products.php
+++ b/includes/widgets/class-wc-widget-top-rated-products.php
@@ -79,11 +79,11 @@ class WC_Widget_Top_Rated_Products extends WC_Widget {
 
 			$this->widget_start( $args, $instance );
 
-			echo apply_filters( 'woocommerce_before_widget_product_list', '<ul class="product_list_widget">' );
+			echo wp_kses_post( apply_filters( 'woocommerce_before_widget_product_list', '<ul class="product_list_widget">' ) );
 
 			$template_args = array(
-				'widget_id' => $args['widget_id'],
-				'show_rating' => true
+				'widget_id'   => $args['widget_id'],
+				'show_rating' => true,
 			);
 
 			while ( $r->have_posts() ) {
@@ -91,7 +91,7 @@ class WC_Widget_Top_Rated_Products extends WC_Widget {
 				wc_get_template( 'content-widget-product.php', $template_args );
 			}
 
-			echo apply_filters( 'woocommerce_after_widget_product_list', '</ul>' );
+			echo wp_kses_post( apply_filters( 'woocommerce_after_widget_product_list', '</ul>' ) );
 
 			$this->widget_end( $args );
 		}
diff --git a/templates/content-widget-product.php b/templates/content-widget-product.php
index c7cbb0fecf6..25b82c04a38 100644
--- a/templates/content-widget-product.php
+++ b/templates/content-widget-product.php
@@ -1,6 +1,7 @@
 <?php
 /**
- * The template for displaying product widget entries
+ * The template for displaying product widget entries.
+ *
  * This template can be overridden by copying it to yourtheme/woocommerce/content-widget-product.php.
  * HOWEVER, on occasion WooCommerce will need to update template files and you
  * (the theme developer) will need to copy the new files to your theme to
@@ -14,26 +15,25 @@
  * @version 3.3.0
  */
 
-// Exit if accessed directly
 if ( ! defined( 'ABSPATH' ) ) {
 	exit;
 }
 
-global $product; ?>
-
+global $product;
+?>
 <li>
-	<?php
-	// Let 3rd parties customize the product list item.
-	do_action( 'woocommerce_after_widget_product_item_starts', $args ); ?>
-    <a href="<?php echo esc_url( $product->get_permalink() ); ?>">
+	<?php do_action( 'woocommerce_widget_product_item_start', $args ); ?>
+
+	<a href="<?php echo esc_url( $product->get_permalink() ); ?>">
 		<?php echo $product->get_image(); ?>
-        <span class="product-title"><?php echo $product->get_name(); ?></span>
-    </a>
+		<span class="product-title"><?php echo $product->get_name(); ?></span>
+	</a>
+
 	<?php if ( ! empty( $show_rating ) ) : ?>
 		<?php echo wc_get_rating_html( $product->get_average_rating() ); ?>
 	<?php endif; ?>
+
 	<?php echo $product->get_price_html(); ?>
-	<?php
-	// Let 3rd parties customize the product list item.
-	do_action( 'woocommerce_before_widget_product_item_ends', $args ); ?>
+
+	<?php do_action( 'woocommerce_widget_product_item_end', $args ); ?>
 </li>