diff --git a/includes/admin/class-wc-admin-setup-wizard.php b/includes/admin/class-wc-admin-setup-wizard.php
index 15b95e79602..18912286352 100644
--- a/includes/admin/class-wc-admin-setup-wizard.php
+++ b/includes/admin/class-wc-admin-setup-wizard.php
@@ -331,6 +331,7 @@ class WC_Admin_Setup_Wizard {
 			<?php elseif ( 'recommended' === $this->step || 'activate' === $this->step ) : ?>
 				<a class="wc-setup-footer-links" href="<?php echo esc_url( $this->get_next_step_link() ); ?>"><?php esc_html_e( 'Skip this step', 'woocommerce' ); ?></a>
 			<?php endif; ?>
+			<?php do_action( 'woocommerce_setup_footer' ); ?>
 			</body>
 		</html>
 		<?php
diff --git a/includes/tracks/class-wc-site-tracking.php b/includes/tracks/class-wc-site-tracking.php
index c1d08e9f67e..cc220f9ff8f 100644
--- a/includes/tracks/class-wc-site-tracking.php
+++ b/includes/tracks/class-wc-site-tracking.php
@@ -48,21 +48,43 @@ class WC_Site_Tracking {
 		// Add w.js to the page.
 		wp_enqueue_script( 'woo-tracks', 'https://stats.wp.com/w.js', array(), gmdate( 'YW' ), true );
 
-		// Expose tracking via a function in the wcTracks global namespace.
-		wc_enqueue_js(
-			"
+		// Expose tracking via a function in the wcTracks global namespace directly before wc_print_js.
+		add_filter( 'admin_footer', array( __CLASS__, 'add_tracking_function' ), 24 );
+
+	}
+
+	/**
+	 * Adds the tracking function to the admin footer.
+	 */
+	public static function add_tracking_function() {
+		?>
+		<!-- WooCommerce Tracks -->
+		<script type="text/javascript">
 			window.wcTracks = window.wcTracks || {};
 			window.wcTracks.recordEvent = function( name, properties ) {
-				var eventName = '" . WC_Tracks::PREFIX . "' + name;
+				var eventName = '<?php echo esc_attr( WC_Tracks::PREFIX ); ?>' + name;
 				var eventProperties = properties || {};
-				eventProperties.url = '" . home_url() . "'
-				eventProperties.products_count = '" . WC_Tracks::get_products_count() . "'
-				eventProperties.orders_gross = '" . WC_Tracks::get_total_revenue() . "'
+				eventProperties.url = '<?php echo esc_html( home_url() ); ?>'
+				eventProperties.products_count = '<?php echo intval( WC_Tracks::get_products_count() ); ?>';
+				eventProperties.orders_gross = '<?php echo floatval( WC_Tracks::get_total_revenue() ); ?>';
 				window._tkq = window._tkq || [];
 				window._tkq.push( [ 'recordEvent', eventName, eventProperties ] );
 			}
-		"
-		);
+		</script>
+		<?php
+	}
+
+	/**
+	 * Add empty tracking function to admin footer when tracking is disabled in case
+	 * it's called without checking if it's defined beforehand.
+	 */
+	public static function add_empty_tracking_function() {
+		?>
+		<script type="text/javascript">
+			window.wcTracks = window.wcTracks || {};
+			window.wcTracks.recordEvent = function() {};
+		</script>
+		<?php
 	}
 
 	/**
@@ -73,12 +95,7 @@ class WC_Site_Tracking {
 		if ( ! self::is_tracking_enabled() ) {
 
 			// Define window.wcTracks.recordEvent in case there is an attempt to use it when tracking is turned off.
-			wc_enqueue_js(
-				'
-				window.wcTracks = window.wcTracks || {};
-				window.wcTracks.recordEvent = function() {};
-			'
-			);
+			add_filter( 'admin_footer', array( __CLASS__, 'add_empty_tracking_function' ), 24 );
 
 			return;
 		}
diff --git a/includes/tracks/events/class-wc-admin-setup-wizard-tracking.php b/includes/tracks/events/class-wc-admin-setup-wizard-tracking.php
index 0880e530282..9d01b6dab09 100644
--- a/includes/tracks/events/class-wc-admin-setup-wizard-tracking.php
+++ b/includes/tracks/events/class-wc-admin-setup-wizard-tracking.php
@@ -44,12 +44,48 @@ class WC_Admin_Setup_Wizard_Tracking {
 			return;
 		}
 
+		add_action( 'wc_setup_footer', array( __CLASS__, 'add_footer_scripts' ) );
 		add_filter( 'woocommerce_setup_wizard_steps', array( __CLASS__, 'set_obw_steps' ) );
 		add_action( 'shutdown', array( __CLASS__, 'track_skip_step' ), 1 );
 		add_action( 'add_option_woocommerce_allow_tracking', array( __CLASS__, 'track_start' ), 10, 2 );
+		add_action( 'admin_init', array( __CLASS__, 'track_marketing_signup' ), 1 );
+		add_action( 'wp_print_scripts', array( __CLASS__, 'dequeue_non_whitelisted_scripts' ) );
 		self::add_step_save_events();
 	}
 
+	/**
+	 * Get the name of the current step.
+	 *
+	 * @return string
+	 */
+	public static function get_current_step() {
+		return isset( $_GET['step'] ) ? sanitize_key( $_GET['step'] ) : ''; // phpcs:ignore WordPress.Security.NonceVerification.NoNonceVerification
+	}
+
+	/**
+	 * Add footer scripts to OBW since it does not contain hooks for
+	 * wp_footer to allow the default methods of enqueuing scripts.
+	 */
+	public static function add_footer_scripts() {
+		wp_print_scripts();
+		WC_Site_Tracking::add_tracking_function();
+	}
+
+	/**
+	 * Dequeue unwanted scripts from OBW footer.
+	 */
+	public static function dequeue_non_whitelisted_scripts() {
+		global $wp_scripts;
+		$whitelist = array( 'woo-tracks' );
+
+		foreach ( $wp_scripts->queue as $script ) {
+			if ( in_array( $script, $whitelist, true ) ) {
+				continue;
+			}
+			wp_dequeue_script( $script );
+		}
+	}
+
 	/**
 	 * Track when tracking is opted into and OBW has started.
 	 *
@@ -65,6 +101,24 @@ class WC_Admin_Setup_Wizard_Tracking {
 		WC_Tracks::record_event( 'obw_start' );
 	}
 
+	/**
+	 * Track the marketing form on submit.
+	 */
+	public static function track_marketing_signup() {
+		if ( 'next_steps' !== self::get_current_step() ) {
+			return;
+		}
+
+		wc_enqueue_js(
+			"
+			var form = $( '.newsletter-form-email' ).closest( 'form' );
+			$( document ).on( 'submit', form, function() {
+				window.wcTracks.recordEvent( 'obw_marketing_signup' );
+			} );
+		"
+		);
+	}
+
 	/**
 	 * Track various events when a step is saved.
 	 */
@@ -73,10 +127,9 @@ class WC_Admin_Setup_Wizard_Tracking {
 			return;
 		}
 
-		$current_step = isset( $_GET['step'] ) ? sanitize_key( $_GET['step'] ) : ''; // phpcs:ignore WordPress.Security.NonceVerification.NoNonceVerification
-		update_option( 'woocommerce_obw_last_completed_step', $current_step );
+		update_option( 'woocommerce_obw_last_completed_step', self::get_current_step() );
 
-		switch ( $current_step ) {
+		switch ( self::get_current_step() ) {
 			case '':
 			case 'store_setup':
 				add_action( 'admin_init', array( __CLASS__, 'track_store_setup' ), 1 );
@@ -207,7 +260,7 @@ class WC_Admin_Setup_Wizard_Tracking {
 	 */
 	public static function track_skip_step() {
 		$previous_step = get_option( 'woocommerce_obw_last_completed_step' );
-		$current_step  = isset( $_GET['step'] ) ? sanitize_text_field( $_GET['step'] ) : false; // phpcs:ignore WordPress.Security.NonceVerification.NoNonceVerification, WordPress.Security.ValidatedSanitizedInput
+		$current_step  = self::get_current_step();
 		if ( ! $previous_step || ! $current_step ) {
 			return;
 		}