diff --git a/plugins/woocommerce-admin/client/analytics/report/customers/config.js b/plugins/woocommerce-admin/client/analytics/report/customers/config.js
index 181f776b911..5ee8e7b1bcb 100644
--- a/plugins/woocommerce-admin/client/analytics/report/customers/config.js
+++ b/plugins/woocommerce-admin/client/analytics/report/customers/config.js
@@ -18,7 +18,7 @@ export const filters = [
 		param: 'filter',
 		showFilters: () => true,
 		filters: [
-			{ label: __( 'All Registered Customers', 'wc-admin' ), value: 'all' },
+			{ label: __( 'All Customers', 'wc-admin' ), value: 'all' },
 			{ label: __( 'Advanced Filters', 'wc-admin' ), value: 'advanced' },
 		],
 	},
diff --git a/plugins/woocommerce-admin/client/analytics/report/customers/index.js b/plugins/woocommerce-admin/client/analytics/report/customers/index.js
index 43faa037f02..7b68ebaee8b 100644
--- a/plugins/woocommerce-admin/client/analytics/report/customers/index.js
+++ b/plugins/woocommerce-admin/client/analytics/report/customers/index.js
@@ -19,6 +19,11 @@ import CustomersReportTable from './table';
 export default class CustomersReport extends Component {
 	render() {
 		const { query, path } = this.props;
+		const tableQuery = {
+			orderby: 'date_registered',
+			order: 'desc',
+			...query,
+		};
 
 		return (
 			<Fragment>
@@ -29,7 +34,7 @@ export default class CustomersReport extends Component {
 					showDatePicker={ false }
 					advancedFilters={ advancedFilters }
 				/>
-				<CustomersReportTable query={ query } />
+				<CustomersReportTable query={ tableQuery } />
 			</Fragment>
 		);
 	}
diff --git a/plugins/woocommerce-admin/client/analytics/report/customers/table.js b/plugins/woocommerce-admin/client/analytics/report/customers/table.js
index 6bc8804f377..0748db241d4 100644
--- a/plugins/woocommerce-admin/client/analytics/report/customers/table.js
+++ b/plugins/woocommerce-admin/client/analytics/report/customers/table.js
@@ -43,7 +43,7 @@ export default class CustomersReportTable extends Component {
 			},
 			{
 				label: __( 'Sign Up', 'wc-admin' ),
-				key: 'date_sign_up',
+				key: 'date_registered',
 				defaultSort: true,
 				isSortable: true,
 			},
@@ -95,26 +95,31 @@ export default class CustomersReportTable extends Component {
 		return customers.map( customer => {
 			const {
 				avg_order_value,
-				billing,
 				date_last_active,
-				date_sign_up,
+				date_registered,
 				email,
-				first_name,
-				id,
-				last_name,
+				name,
+				user_id,
 				orders_count,
 				username,
 				total_spend,
+				postcode,
+				city,
+				country,
 			} = customer;
-			const { postcode, city, country } = billing || {};
-			const name = `${ first_name } ${ last_name }`;
 
-			const customerNameLink = (
-				<Link href={ 'user-edit.php?user_id=' + id } type="wp-admin">
+			const customerNameLink = user_id ? (
+				<Link href={ 'user-edit.php?user_id=' + user_id } type="wp-admin">
 					{ name }
 				</Link>
+			) : (
+				name
 			);
 
+			const dateRegistered = date_registered
+				? formatDate( defaultTableDateFormat, date_registered )
+				: '—';
+
 			return [
 				{
 					display: customerNameLink,
@@ -125,8 +130,8 @@ export default class CustomersReportTable extends Component {
 					value: username,
 				},
 				{
-					display: formatDate( defaultTableDateFormat, date_sign_up ),
-					value: date_sign_up,
+					display: dateRegistered,
+					value: date_registered,
 				},
 				{
 					display: <a href={ 'mailto:' + email }>{ email }</a>,
@@ -182,7 +187,7 @@ export default class CustomersReportTable extends Component {
 				labels={ { placeholder: __( 'Search by customer name', 'wc-admin' ) } }
 				searchBy="customers"
 				searchParam="name_includes"
-				title={ __( 'Registered Customers', 'wc-admin' ) }
+				title={ __( 'Customers', 'wc-admin' ) }
 				columnPrefsKey="customers_report_columns"
 			/>
 		);
diff --git a/plugins/woocommerce-admin/client/wc-api/reports/items/operations.js b/plugins/woocommerce-admin/client/wc-api/reports/items/operations.js
index 5acd23fd22e..a850a119c60 100644
--- a/plugins/woocommerce-admin/client/wc-api/reports/items/operations.js
+++ b/plugins/woocommerce-admin/client/wc-api/reports/items/operations.js
@@ -14,10 +14,6 @@ import { stringifyQuery } from '@woocommerce/navigation';
  */
 import { getResourceIdentifier, getResourcePrefix } from '../../utils';
 import { NAMESPACE } from '../../constants';
-import { SWAGGERNAMESPACE } from 'store/constants';
-
-// TODO: Remove once swagger endpoints are phased out.
-const swaggerEndpoints = [ 'customers' ];
 
 const typeEndpointMap = {
 	'report-items-query-orders': 'orders',
@@ -42,17 +38,11 @@ function read( resourceNames, fetch = apiFetch ) {
 		const prefix = getResourcePrefix( resourceName );
 		const endpoint = typeEndpointMap[ prefix ];
 		const query = getResourceIdentifier( resourceName );
-
 		const fetchArgs = {
 			parse: false,
+			path: NAMESPACE + '/reports/' + endpoint + stringifyQuery( query ),
 		};
 
-		if ( swaggerEndpoints.indexOf( endpoint ) >= 0 ) {
-			fetchArgs.url = SWAGGERNAMESPACE + 'reports/' + endpoint + stringifyQuery( query );
-		} else {
-			fetchArgs.path = NAMESPACE + '/reports/' + endpoint + stringifyQuery( query );
-		}
-
 		try {
 			const response = await fetch( fetchArgs );
 			const report = await response.json();