diff --git a/plugins/woocommerce-blocks/composer.json b/plugins/woocommerce-blocks/composer.json
index 1efd18301b3..1f30a59f997 100644
--- a/plugins/woocommerce-blocks/composer.json
+++ b/plugins/woocommerce-blocks/composer.json
@@ -3,7 +3,7 @@
 	"description": "WooCommerce blocks for the Gutenberg editor.",
 	"homepage": "https://woocommerce.com/",
 	"type": "wordpress-plugin",
-	"version": "10.9.0",
+	"version": "11.0.0-dev",
 	"keywords": [
 		"gutenberg",
 		"woocommerce",
diff --git a/plugins/woocommerce-blocks/package-lock.json b/plugins/woocommerce-blocks/package-lock.json
index 613131a9004..5088a4b4787 100644
--- a/plugins/woocommerce-blocks/package-lock.json
+++ b/plugins/woocommerce-blocks/package-lock.json
@@ -1,12 +1,12 @@
 {
 	"name": "@woocommerce/block-library",
-	"version": "10.9.0-dev",
+	"version": "11.0.0-dev",
 	"lockfileVersion": 2,
 	"requires": true,
 	"packages": {
 		"": {
 			"name": "@woocommerce/block-library",
-			"version": "10.9.0-dev",
+			"version": "11.0.0-dev",
 			"hasInstallScript": true,
 			"license": "GPL-3.0+",
 			"dependencies": {
diff --git a/plugins/woocommerce-blocks/package.json b/plugins/woocommerce-blocks/package.json
index 89c0c3ed034..3b3547fafb7 100644
--- a/plugins/woocommerce-blocks/package.json
+++ b/plugins/woocommerce-blocks/package.json
@@ -2,7 +2,7 @@
 	"name": "@woocommerce/block-library",
 	"title": "WooCommerce Blocks",
 	"author": "Automattic",
-	"version": "10.9.0",
+	"version": "11.0.0-dev",
 	"description": "WooCommerce blocks for the Gutenberg editor.",
 	"homepage": "https://github.com/woocommerce/woocommerce-gutenberg-products-block/",
 	"keywords": [
diff --git a/plugins/woocommerce-blocks/src/Package.php b/plugins/woocommerce-blocks/src/Package.php
index e644927a654..3bb16be7ad8 100644
--- a/plugins/woocommerce-blocks/src/Package.php
+++ b/plugins/woocommerce-blocks/src/Package.php
@@ -109,7 +109,7 @@ class Package {
 				NewPackage::class,
 				function ( $container ) {
 					// leave for automated version bumping.
-					$version = '10.9.0';
+					$version = '11.0.0-dev';
 					return new NewPackage(
 						$version,
 						dirname( __DIR__ ),
diff --git a/plugins/woocommerce-blocks/woocommerce-gutenberg-products-block.php b/plugins/woocommerce-blocks/woocommerce-gutenberg-products-block.php
index 10d10b165d3..d36cef37fc8 100644
--- a/plugins/woocommerce-blocks/woocommerce-gutenberg-products-block.php
+++ b/plugins/woocommerce-blocks/woocommerce-gutenberg-products-block.php
@@ -3,7 +3,7 @@
  * Plugin Name: WooCommerce Blocks
  * Plugin URI: https://github.com/woocommerce/woocommerce-gutenberg-products-block
  * Description: WooCommerce blocks for the Gutenberg editor.
- * Version: 10.9.0
+ * Version: 11.0.0-dev
  * Author: Automattic
  * Author URI: https://woocommerce.com
  * Text Domain:  woo-gutenberg-products-block