diff --git a/includes/import/class-wc-product-csv-importer.php b/includes/import/class-wc-product-csv-importer.php
index 14370d3dab4..e01747cf26d 100644
--- a/includes/import/class-wc-product-csv-importer.php
+++ b/includes/import/class-wc-product-csv-importer.php
@@ -497,7 +497,7 @@ class WC_Product_CSV_Importer extends WC_Product_Importer {
 			$callbacks[] = $callback;
 		}
 
-		return $callbacks;
+		return apply_filters( 'woocommerce_product_importer_formatting_callbacks', $callbacks, $this );
 	}
 
 	/**