diff --git a/assets/images/obw-facebook-icon.svg b/assets/images/obw-facebook-icon.svg
new file mode 100644
index 00000000000..3d617d09757
--- /dev/null
+++ b/assets/images/obw-facebook-icon.svg
@@ -0,0 +1 @@
+<svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><defs><style>.cls-1{fill:#4267b2;}.cls-2{fill:#fff;}</style></defs><title>flogo_RGB_HEX-512</title><path class="cls-1" d="M483.74,0H28.26A28.26,28.26,0,0,0,0,28.26V483.74A28.26,28.26,0,0,0,28.26,512H273.5V314H207V236.5h66.5v-57c0-66.13,40.39-102.14,99.38-102.14,28.25,0,52.54,2.1,59.62,3v69.11l-40.68,0c-32.1,0-38.32,15.25-38.32,37.64V236.5h76.74l-10,77.5H353.5V512H483.74A28.26,28.26,0,0,0,512,483.74V28.26A28.26,28.26,0,0,0,483.74,0Z"/><path id="f" class="cls-2" d="M353.5,512V314h66.75l10-77.5H353.5V187.14c0-22.39,6.22-37.64,38.32-37.64l40.68,0V80.37c-7.08-.94-31.37-3-59.62-3-59,0-99.38,36-99.38,102.14v57H207V314h66.5V512Z"/></svg>
\ No newline at end of file
diff --git a/includes/admin/class-wc-admin-setup-wizard.php b/includes/admin/class-wc-admin-setup-wizard.php
index cdde2dbe559..ce7cb1d3177 100644
--- a/includes/admin/class-wc-admin-setup-wizard.php
+++ b/includes/admin/class-wc-admin-setup-wizard.php
@@ -133,6 +133,21 @@ class WC_Admin_Setup_Wizard {
 		return current_user_can( 'install_plugins' );
 	}
 
+	/**
+	 * Should we show the Facebook install option?
+	 * True only if the user can install plugins,
+	 * and up until the end date of the recommendation.
+	 *
+	 * @return boolean
+	 */
+	protected function should_show_facebook() {
+		$end_date_facebook_recommendation = new DateTime( '8 October 2019' );
+		$current_user_date = new DateTime( current_time( 'Y-m-d' ) );
+
+		return current_user_can( 'install_plugins' ) &&
+			$end_date_facebook_recommendation >= $current_user_date;
+	}
+
 	/**
 	 * Should we display the 'Recommended' step?
 	 * True if at least one of the recommendations will be displayed.
@@ -142,7 +157,8 @@ class WC_Admin_Setup_Wizard {
 	protected function should_show_recommended_step() {
 		return $this->should_show_theme()
 			|| $this->should_show_automated_tax()
-			|| $this->should_show_mailchimp();
+			|| $this->should_show_mailchimp()
+			|| $this->should_show_facebook();
 	}
 
 	/**
@@ -1869,20 +1885,9 @@ class WC_Admin_Setup_Wizard {
 	public function wc_setup_recommended() {
 		?>
 		<h1><?php esc_html_e( 'Recommended for All WooCommerce Stores', 'woocommerce' ); ?></h1>
-		<p><?php
-			// If we're displaying all of the recommended features, show the full description. Otherwise, display a placeholder.
-			// We're not translating all of the different permutations to save on translations,
-			// and the default is the most common.
-			if (
-					$this->should_show_theme()
-					&& $this->should_show_automated_tax()
-					&& $this->should_show_mailchimp()
-					) :
-				esc_html_e( 'Select from the list below to enable automated taxes and MailChimp’s best-in-class email services — and design your store with our official, free WooCommerce theme.', 'woocommerce' );
-			else :
-				esc_html_e( 'Enhance your store with these recommended features.', 'woocommerce' );
-			endif;
-		?></p>
+		<p>
+			<?php esc_html_e( 'Enhance your store with these recommended features.', 'woocommerce' ); ?>
+		</p>
 		<form method="post">
 			<ul class="recommended-step">
 				<?php
@@ -1922,6 +1927,17 @@ class WC_Admin_Setup_Wizard {
 						'plugins'     => array( array( 'name' => __( 'Mailchimp for WooCommerce', 'woocommerce' ), 'slug' => 'mailchimp-for-woocommerce' ) ),
 					) );
 				endif;
+
+				if ( $this->should_show_facebook() ) :
+					$this->display_recommended_item( array(
+						'type'        => 'facebook',
+						'title'       => __( 'Facebook', 'woocommerce' ),
+						'description' => __( 'Enjoy all Facebook products combined in one extension: pixel tracking, catalog sync, messenger chat, shop functionality and Instagram shopping (coming soon)!', 'woocommerce' ),
+						'img_url'     => WC()->plugin_url() . '/assets/images/obw-facebook-icon.svg',
+						'img_alt'     => __( 'Facebook icon', 'woocommerce' ),
+						'plugins'     => array( array( 'name' => __( 'Facebook for WooCommerce', 'woocommerce' ), 'slug' => 'facebook-for-woocommerce' ) ),
+					) );
+				endif;
 			?>
 		</ul>
 			<p class="wc-setup-actions step">
@@ -1942,6 +1958,7 @@ class WC_Admin_Setup_Wizard {
 		$setup_storefront       = isset( $_POST['setup_storefront_theme'] ) && 'yes' === $_POST['setup_storefront_theme'];
 		$setup_automated_tax    = isset( $_POST['setup_automated_taxes'] ) && 'yes' === $_POST['setup_automated_taxes'];
 		$setup_mailchimp        = isset( $_POST['setup_mailchimp'] ) && 'yes' === $_POST['setup_mailchimp'];
+		$setup_facebook         = isset( $_POST['setup_facebook'] ) && 'yes' === $_POST['setup_facebook'];
 
 		update_option( 'woocommerce_calc_taxes', $setup_automated_tax ? 'yes' : 'no' );
 		update_option( 'woocommerce_setup_automated_taxes', $setup_automated_tax );
@@ -1968,6 +1985,16 @@ class WC_Admin_Setup_Wizard {
 			);
 		}
 
+		if ( $setup_facebook ) {
+			$this->install_plugin(
+				'facebook-for-woocommerce',
+				array(
+					'name'      => __( 'Facebook for WooCommerce', 'woocommerce' ),
+					'repo-slug' => 'facebook-for-woocommerce',
+				)
+			);
+		}
+
 		wp_redirect( esc_url_raw( $this->get_next_step_link() ) );
 		exit;
 	}