diff --git a/plugins/woocommerce-admin/client/task-lists/fills/products/constants.tsx b/plugins/woocommerce-admin/client/task-lists/fills/products/constants.tsx
index 50f997d83f4..2ef4c95d693 100644
--- a/plugins/woocommerce-admin/client/task-lists/fills/products/constants.tsx
+++ b/plugins/woocommerce-admin/client/task-lists/fills/products/constants.tsx
@@ -82,7 +82,7 @@ export const PrintfulAdvertProductPlacement = {
 		<span className="printful-sponsored__text">
 			{ __( 'Print-on-demand products', 'woocommerce' ) }
 			<div className="woocommerce-label">
-				{ __( 'Recommended', 'woocommerce' ) }
+				{ __( 'Promoted', 'woocommerce' ) }
 			</div>
 		</span>
 	),
diff --git a/plugins/woocommerce/changelog/update-printful-label b/plugins/woocommerce/changelog/update-printful-label
new file mode 100644
index 00000000000..00d1e508876
--- /dev/null
+++ b/plugins/woocommerce/changelog/update-printful-label
@@ -0,0 +1,4 @@
+Significance: minor
+Type: tweak
+
+Update Printful label