diff --git a/plugins/woocommerce-blocks/assets/js/blocks/product-collection/edit/inspector-controls/hand-picked-products-control.tsx b/plugins/woocommerce-blocks/assets/js/blocks/product-collection/edit/inspector-controls/hand-picked-products-control.tsx
index 4ae9ac2e018..63e72dfa201 100644
--- a/plugins/woocommerce-blocks/assets/js/blocks/product-collection/edit/inspector-controls/hand-picked-products-control.tsx
+++ b/plugins/woocommerce-blocks/assets/js/blocks/product-collection/edit/inspector-controls/hand-picked-products-control.tsx
@@ -81,6 +81,7 @@ function useProducts(
 }
 
 export const HandPickedProductsControlField = ( {
+	label,
 	query,
 	trackInteraction,
 	setQueryAttribute,
@@ -151,7 +152,7 @@ export const HandPickedProductsControlField = ( {
 	return (
 		<FormTokenField
 			displayTransform={ transformTokenIntoProductName }
-			label={ __( 'Select Products', 'woocommerce' ) }
+			label={ label || __( 'Hand-Picked Products', 'woocommerce' ) }
 			onChange={ onTokenChange }
 			onInputChange={ isLargeCatalog ? handleSearch : undefined }
 			suggestions={ suggestions }
diff --git a/plugins/woocommerce-blocks/assets/js/blocks/product-collection/edit/inspector-controls/index.tsx b/plugins/woocommerce-blocks/assets/js/blocks/product-collection/edit/inspector-controls/index.tsx
index 3b15760d78e..99c5cd7249c 100644
--- a/plugins/woocommerce-blocks/assets/js/blocks/product-collection/edit/inspector-controls/index.tsx
+++ b/plugins/woocommerce-blocks/assets/js/blocks/product-collection/edit/inspector-controls/index.tsx
@@ -289,6 +289,7 @@ const CollectionSpecificControls = (
 						'woocommerce/product-collection/hand-picked' && (
 						<HandPickedProductsControlField
 							{ ...queryControlProps }
+							label={ __( 'Select Products', 'woocommerce' ) }
 						/>
 					)
 				}
diff --git a/plugins/woocommerce-blocks/assets/js/blocks/product-collection/types.ts b/plugins/woocommerce-blocks/assets/js/blocks/product-collection/types.ts
index 8423def3a00..05e86e7b416 100644
--- a/plugins/woocommerce-blocks/assets/js/blocks/product-collection/types.ts
+++ b/plugins/woocommerce-blocks/assets/js/blocks/product-collection/types.ts
@@ -142,6 +142,7 @@ export type DisplayLayoutControlProps = {
 	setAttributes: ProductCollectionSetAttributes;
 };
 export type QueryControlProps = {
+	label?: string;
 	query: ProductCollectionQuery;
 	trackInteraction: TrackInteraction;
 	setQueryAttribute: ( attrs: Partial< ProductCollectionQuery > ) => void;