diff --git a/plugins/woocommerce/changelog/update-51953 b/plugins/woocommerce/changelog/update-51953
new file mode 100644
index 00000000000..6f4cb75eb4f
--- /dev/null
+++ b/plugins/woocommerce/changelog/update-51953
@@ -0,0 +1,4 @@
+Significance: patch
+Type: performance
+
+Limit loading product block editor to admin pages and rest requests
diff --git a/plugins/woocommerce/src/Admin/Features/ProductBlockEditor/Init.php b/plugins/woocommerce/src/Admin/Features/ProductBlockEditor/Init.php
index 7e274815e91..ab7c0ee3741 100644
--- a/plugins/woocommerce/src/Admin/Features/ProductBlockEditor/Init.php
+++ b/plugins/woocommerce/src/Admin/Features/ProductBlockEditor/Init.php
@@ -3,6 +3,8 @@
  * WooCommerce Product Block Editor
  */
 
+declare(strict_types = 1);
+
 namespace Automattic\WooCommerce\Admin\Features\ProductBlockEditor;
 
 use Automattic\WooCommerce\Admin\Features\Features;
@@ -49,6 +51,10 @@ class Init {
 	 * Constructor
 	 */
 	public function __construct() {
+		if ( ! is_admin() && ! WC()->is_rest_api_request() ) {
+			return;
+		}
+
 		array_push( $this->supported_product_types, 'variable' );
 		array_push( $this->supported_product_types, 'external' );
 		array_push( $this->supported_product_types, 'grouped' );