diff --git a/includes/admin/views/html-notice-updating.php b/includes/admin/views/html-notice-updating.php
index 39f1e907c60..de22ec43e6b 100644
--- a/includes/admin/views/html-notice-updating.php
+++ b/includes/admin/views/html-notice-updating.php
@@ -8,19 +8,9 @@
 if ( ! defined( 'ABSPATH' ) ) {
 	exit;
 }
-
-$force_update_url = wp_nonce_url(
-	add_query_arg( 'force_update_woocommerce', 'true', admin_url( 'admin.php?page=wc-settings' ) ),
-	'wc_force_db_update',
-	'wc_force_db_update_nonce'
-);
-
 ?>
 <div id="message" class="updated woocommerce-message wc-connect">
 	<p>
-		<strong><?php esc_html_e( 'WooCommerce data update', 'woocommerce' ); ?></strong> &#8211; <?php esc_html_e( 'Your database is being updated in the background.', 'woocommerce' ); ?>
-		<a href="<?php echo esc_url( $force_update_url ); ?>">
-			<?php esc_html_e( 'Taking a while? Click here to run it now.', 'woocommerce' ); ?>
-		</a>
+		<strong><?php esc_html_e( 'WooCommerce database update', 'woocommerce' ); ?></strong> &#8211; <?php esc_html_e( 'WooCommerce is updating the database in the background. The database update process may take a little while, so please be patient.', 'woocommerce' ); ?>
 	</p>
 </div>
diff --git a/includes/class-wc-install.php b/includes/class-wc-install.php
index ca1f878ccd0..2921ec7b945 100644
--- a/includes/class-wc-install.php
+++ b/includes/class-wc-install.php
@@ -239,17 +239,6 @@ class WC_Install {
 			self::update();
 			WC_Admin_Notices::add_notice( 'update' );
 		}
-		if ( ! empty( $_GET['force_update_woocommerce'] ) ) { // WPCS: input var ok.
-			check_admin_referer( 'wc_force_db_update', 'wc_force_db_update_nonce' );
-			$blog_id = get_current_blog_id();
-
-			// Used to fire an action added in WP_Background_Process::_construct() that calls WP_Background_Process::handle_cron_healthcheck().
-			// This method will make sure the database updates are executed even if cron is disabled. Nothing will happen if the updates are already running.
-			do_action( 'wp_' . $blog_id . '_wc_updater_cron' );
-
-			wp_safe_redirect( admin_url( 'admin.php?page=wc-settings' ) );
-			exit;
-		}
 	}
 
 	/**