diff --git a/includes/class-wc-order-item-meta.php b/includes/class-wc-order-item-meta.php
index 2d9f9a8b8d8..6d34f781dca 100644
--- a/includes/class-wc-order-item-meta.php
+++ b/includes/class-wc-order-item-meta.php
@@ -68,7 +68,7 @@ class WC_Order_Item_Meta {
 		            }
 
 					if ( $flat )
-						$meta_list[] = esc_attr( wc_attribute_label( str_replace( 'attribute_', '', $meta_key ) ) . ': ' . apply_filters( 'woocommerce_order_item_display_meta_value', $meta_value ) );
+						$meta_list[] = wp_kses_post( wc_attribute_label( str_replace( 'attribute_', '', $meta_key ) ) . ': ' . apply_filters( 'woocommerce_order_item_display_meta_value', $meta_value ) );
 					else
 						$meta_list[] = '
 							<dt class="variation-' . sanitize_html_class( sanitize_text_field( $meta_key ) ) . '">' . wp_kses_post( wc_attribute_label( str_replace( 'attribute_', '', $meta_key ) ) ) . ':</dt>