diff --git a/plugins/woocommerce/changelog/fix-37659 b/plugins/woocommerce/changelog/fix-37659
new file mode 100644
index 00000000000..1dc9596de13
--- /dev/null
+++ b/plugins/woocommerce/changelog/fix-37659
@@ -0,0 +1,4 @@
+Significance: minor
+Type: dev
+
+Register server-side tracking during rest requests
diff --git a/plugins/woocommerce/includes/admin/class-wc-admin.php b/plugins/woocommerce/includes/admin/class-wc-admin.php
index a8e38be1671..cec22effdef 100644
--- a/plugins/woocommerce/includes/admin/class-wc-admin.php
+++ b/plugins/woocommerce/includes/admin/class-wc-admin.php
@@ -28,7 +28,6 @@ class WC_Admin {
 		add_action( 'admin_init', array( $this, 'admin_redirects' ) );
 		add_action( 'admin_footer', 'wc_print_js', 25 );
 		add_filter( 'admin_footer_text', array( $this, 'admin_footer_text' ), 1 );
-		add_action( 'init', array( 'WC_Site_Tracking', 'init' ) );
 
 		// Disable WXR export of schedule action posts.
 		add_filter( 'action_scheduler_post_type_args', array( $this, 'disable_webhook_post_export' ) );
@@ -67,12 +66,6 @@ class WC_Admin {
 		include_once __DIR__ . '/class-wc-admin-importers.php';
 		include_once __DIR__ . '/class-wc-admin-exporters.php';
 
-		include_once WC_ABSPATH . 'includes/tracks/class-wc-tracks.php';
-		include_once WC_ABSPATH . 'includes/tracks/class-wc-tracks-event.php';
-		include_once WC_ABSPATH . 'includes/tracks/class-wc-tracks-client.php';
-		include_once WC_ABSPATH . 'includes/tracks/class-wc-tracks-footer-pixel.php';
-		include_once WC_ABSPATH . 'includes/tracks/class-wc-site-tracking.php';
-
 		// Help Tabs.
 		if ( apply_filters( 'woocommerce_enable_admin_help_tab', true ) ) {
 			include_once __DIR__ . '/class-wc-admin-help.php';
diff --git a/plugins/woocommerce/includes/class-woocommerce.php b/plugins/woocommerce/includes/class-woocommerce.php
index 5ff64ad3b17..5b83720053b 100644
--- a/plugins/woocommerce/includes/class-woocommerce.php
+++ b/plugins/woocommerce/includes/class-woocommerce.php
@@ -221,6 +221,7 @@ final class WooCommerce {
 		add_action( 'init', array( 'WC_Emails', 'init_transactional_emails' ) );
 		add_action( 'init', array( $this, 'add_image_sizes' ) );
 		add_action( 'init', array( $this, 'load_rest_api' ) );
+		add_action( 'init', array( 'WC_Site_Tracking', 'init' ) );
 		add_action( 'switch_blog', array( $this, 'wpdb_table_fix' ), 0 );
 		add_action( 'activated_plugin', array( $this, 'activated_plugin' ) );
 		add_action( 'deactivated_plugin', array( $this, 'deactivated_plugin' ) );
@@ -532,6 +533,15 @@ final class WooCommerce {
 		include_once WC_ABSPATH . 'includes/class-wc-auth.php';
 		include_once WC_ABSPATH . 'includes/class-wc-register-wp-admin-settings.php';
 
+		/**
+		 * Tracks.
+		 */
+		include_once WC_ABSPATH . 'includes/tracks/class-wc-tracks.php';
+		include_once WC_ABSPATH . 'includes/tracks/class-wc-tracks-event.php';
+		include_once WC_ABSPATH . 'includes/tracks/class-wc-tracks-client.php';
+		include_once WC_ABSPATH . 'includes/tracks/class-wc-tracks-footer-pixel.php';
+		include_once WC_ABSPATH . 'includes/tracks/class-wc-site-tracking.php';
+
 		/**
 		 * WCCOM Site.
 		 */