diff --git a/includes/admin/helper/class-wc-helper.php b/includes/admin/helper/class-wc-helper.php
index ddb37ab792e..84e4dcba250 100644
--- a/includes/admin/helper/class-wc-helper.php
+++ b/includes/admin/helper/class-wc-helper.php
@@ -286,6 +286,7 @@ class WC_Helper {
$data['_actions'][] = $action;
} else {
$action = array(
+ /* translators: 1: subscriptions docs 2: subscriptions docs */
'message' => sprintf( __( 'To receive updates and support for this extension, you need to purchase a new subscription or consolidate your extensions to one connected account by sharing or transferring this extension to this connected account.', 'woocommerce' ), 'https://docs.woocommerce.com/document/managing-woocommerce-com-subscriptions/#section-10', 'https://docs.woocommerce.com/document/managing-woocommerce-com-subscriptions/#section-5' ),
'button_label' => __( 'Purchase', 'woocommerce' ),
'button_url' => $data['_product_url'],