diff --git a/packages/js/product-editor/changelog/add-product-template-url b/packages/js/product-editor/changelog/add-product-template-url
new file mode 100644
index 00000000000..499d19c5e83
--- /dev/null
+++ b/packages/js/product-editor/changelog/add-product-template-url
@@ -0,0 +1,4 @@
+Significance: minor
+Type: add
+
+Add template URL parameter to allow choosing template directly
diff --git a/packages/js/product-editor/src/components/block-editor/block-editor.tsx b/packages/js/product-editor/src/components/block-editor/block-editor.tsx
index 90d3d4981cb..a87c4c20b55 100644
--- a/packages/js/product-editor/src/components/block-editor/block-editor.tsx
+++ b/packages/js/product-editor/src/components/block-editor/block-editor.tsx
@@ -17,6 +17,7 @@ import { __ } from '@wordpress/i18n';
 import { useLayoutTemplate } from '@woocommerce/block-templates';
 import { store as keyboardShortcutsStore } from '@wordpress/keyboard-shortcuts';
 import { Product } from '@woocommerce/data';
+import { getPath, getQuery } from '@woocommerce/navigation';
 import {
 	// eslint-disable-next-line @typescript-eslint/ban-ts-comment
 	// @ts-ignore No types for this exist yet.
@@ -52,6 +53,7 @@ import { BlockEditorProps } from './types';
 import { LoadingState } from './loading-state';
 import type { ProductFormPostProps, ProductTemplate } from '../../types';
 import isProductFormTemplateSystemEnabled from '../../utils/is-product-form-template-system-enabled';
+import useProductEntityProp from '../../hooks/use-product-entity-prop';
 
 const PluginArea = lazy( () =>
 	import( '@wordpress/plugins' ).then( ( module ) => ( {
@@ -198,6 +200,11 @@ export function BlockEditor( {
 		[ product?.meta_data ]
 	);
 
+	const [ , setProductTemplateId ] = useProductEntityProp(
+		'meta_data._product_template_id',
+		{ postType }
+	);
+
 	const { productTemplate } = useProductTemplate(
 		productTemplateId,
 		hasResolved ? product : null
@@ -303,6 +310,18 @@ export function BlockEditor( {
 		setIsEditorLoading( isEditorLoading );
 	}, [ isEditorLoading ] );
 
+	useEffect( function maybeSetProductTemplateFromURL() {
+		const query: { template?: string } = getQuery();
+		const isAddProduct = getPath().endsWith( 'add-product' );
+		if ( isAddProduct && query.template ) {
+			const productTemplates =
+				window.productBlockEditorSettings?.productTemplates ?? [];
+			if ( productTemplates.find( ( t ) => t.id === query.template ) ) {
+				setProductTemplateId( query.template );
+			}
+		}
+	}, [] );
+
 	// Check if the Modal editor is open from the store.
 	const isModalEditorOpen = useSelect( ( selectCore ) => {
 		return selectCore( productEditorUiStore ).isModalEditorOpen();