diff --git a/plugins/woocommerce/changelog/fix-coupon-code-a11y b/plugins/woocommerce/changelog/fix-coupon-code-a11y
new file mode 100644
index 00000000000..6a4f60b8cc6
--- /dev/null
+++ b/plugins/woocommerce/changelog/fix-coupon-code-a11y
@@ -0,0 +1,4 @@
+Significance: patch
+Type: fix
+
+Improve accessibility of the coupon code label, in the context of the cart page.
diff --git a/plugins/woocommerce/client/legacy/css/woocommerce-layout.scss b/plugins/woocommerce/client/legacy/css/woocommerce-layout.scss
index 2ff2655a82f..d9d4eafa2b0 100644
--- a/plugins/woocommerce/client/legacy/css/woocommerce-layout.scss
+++ b/plugins/woocommerce/client/legacy/css/woocommerce-layout.scss
@@ -284,10 +284,6 @@
 
 			.coupon {
 				float: left;
-
-				label {
-					display: none;
-				}
 			}
 		}
 	}
diff --git a/plugins/woocommerce/templates/cart/cart.php b/plugins/woocommerce/templates/cart/cart.php
index ed571ab99ca..a8f8c22d83d 100644
--- a/plugins/woocommerce/templates/cart/cart.php
+++ b/plugins/woocommerce/templates/cart/cart.php
@@ -12,7 +12,7 @@
  *
  * @see     https://docs.woocommerce.com/document/template-structure/
  * @package WooCommerce\Templates
- * @version 7.0.1
+ * @version 7.4.0
  */
 
 defined( 'ABSPATH' ) || exit;
@@ -144,7 +144,7 @@ do_action( 'woocommerce_before_cart' ); ?>
 
 					<?php if ( wc_coupons_enabled() ) { ?>
 						<div class="coupon">
-							<label for="coupon_code"><?php esc_html_e( 'Coupon:', 'woocommerce' ); ?></label> <input type="text" name="coupon_code" class="input-text" id="coupon_code" value="" placeholder="<?php esc_attr_e( 'Coupon code', 'woocommerce' ); ?>" /> <button type="submit" class="button<?php echo esc_attr( wc_wp_theme_get_element_class_name( 'button' ) ? ' ' . wc_wp_theme_get_element_class_name( 'button' ) : '' ); ?>" name="apply_coupon" value="<?php esc_attr_e( 'Apply coupon', 'woocommerce' ); ?>"><?php esc_attr_e( 'Apply coupon', 'woocommerce' ); ?></button>
+							<label for="coupon_code" class="screen-reader-text"><?php esc_html_e( 'Coupon:', 'woocommerce' ); ?></label> <input type="text" name="coupon_code" class="input-text" id="coupon_code" value="" placeholder="<?php esc_attr_e( 'Coupon code', 'woocommerce' ); ?>" /> <button type="submit" class="button<?php echo esc_attr( wc_wp_theme_get_element_class_name( 'button' ) ? ' ' . wc_wp_theme_get_element_class_name( 'button' ) : '' ); ?>" name="apply_coupon" value="<?php esc_attr_e( 'Apply coupon', 'woocommerce' ); ?>"><?php esc_attr_e( 'Apply coupon', 'woocommerce' ); ?></button>
 							<?php do_action( 'woocommerce_cart_coupon' ); ?>
 						</div>
 					<?php } ?>