diff --git a/plugins/woocommerce/changelog/46819-fix-ai-site-title-comparison b/plugins/woocommerce/changelog/46819-fix-ai-site-title-comparison
new file mode 100644
index 00000000000..2da46760f2e
--- /dev/null
+++ b/plugins/woocommerce/changelog/46819-fix-ai-site-title-comparison
@@ -0,0 +1,4 @@
+Significance: minor
+Type: fix
+
+[CYS] Fix the AI-generated site title comparison.
\ No newline at end of file
diff --git a/plugins/woocommerce/src/StoreApi/Routes/V1/AI/StoreTitle.php b/plugins/woocommerce/src/StoreApi/Routes/V1/AI/StoreTitle.php
index c0c69ae357f..0c345722d92 100644
--- a/plugins/woocommerce/src/StoreApi/Routes/V1/AI/StoreTitle.php
+++ b/plugins/woocommerce/src/StoreApi/Routes/V1/AI/StoreTitle.php
@@ -63,21 +63,21 @@ class StoreTitle extends AbstractRoute {
 	 * @return array An array of endpoints.
 	 */
 	public function get_args() {
-		return [
-			[
+		return array(
+			array(
 				'methods'             => \WP_REST_Server::CREATABLE,
-				'callback'            => [ $this, 'get_response' ],
-				'permission_callback' => [ Middleware::class, 'is_authorized' ],
-				'args'                => [
-					'business_description' => [
+				'callback'            => array( $this, 'get_response' ),
+				'permission_callback' => array( Middleware::class, 'is_authorized' ),
+				'args'                => array(
+					'business_description' => array(
 						'description' => __( 'The business description for a given store.', 'woocommerce' ),
 						'type'        => 'string',
-					],
-				],
-			],
-			'schema'      => [ $this->schema, 'get_public_item_schema' ],
-			'allow_batch' => [ 'v1' => true ],
-		];
+					),
+				),
+			),
+			'schema'      => array( $this->schema, 'get_public_item_schema' ),
+			'allow_batch' => array( 'v1' => true ),
+		);
 	}
 
 	/**
@@ -100,8 +100,8 @@ class StoreTitle extends AbstractRoute {
 			);
 		}
 
-		$store_title                 = get_option( 'blogname' );
-		$previous_ai_generated_title = get_option( 'ai_generated_site_title' );
+		$store_title                 = html_entity_decode( get_option( 'blogname' ) );
+		$previous_ai_generated_title = html_entity_decode( get_option( 'ai_generated_site_title' ) );
 
 		if ( self::DEFAULT_TITLE === $store_title || ( ! empty( $store_title ) && $previous_ai_generated_title !== $store_title ) ) {
 			return rest_ensure_response( array( 'ai_content_generated' => false ) );