diff --git a/plugins/woocommerce-admin/client/tasks/fills/components/load-sample-product-confirm-modal.tsx b/plugins/woocommerce-admin/client/tasks/fills/components/load-sample-product-confirm-modal.tsx
index 79146ecd30f..d5050a0398d 100644
--- a/plugins/woocommerce-admin/client/tasks/fills/components/load-sample-product-confirm-modal.tsx
+++ b/plugins/woocommerce-admin/client/tasks/fills/components/load-sample-product-confirm-modal.tsx
@@ -12,17 +12,16 @@ import './load-sample-product-confirm-modal.scss';
 
 type Props = {
 	onCancel: () => void;
-	onOK: () => void;
+	onImport: () => void;
 };
 
 export const LoadSampleProductConfirmModal: React.VFC< Props > = ( {
 	onCancel,
-	onOK,
+	onImport,
 } ) => {
 	return (
 		<Modal
 			className="woocommerce-products-load-sample-product-confirm-modal"
-			overlayClassName="woocommerce-products-load-sample-product-confirm-modal-overlay"
 			title="Load sample products"
 			onRequestClose={ onCancel }
 		>
@@ -35,7 +34,7 @@ export const LoadSampleProductConfirmModal: React.VFC< Props > = ( {
 				<Button isSecondary onClick={ onCancel }>
 					{ __( 'Cancel' ) }
 				</Button>
-				<Button isPrimary onClick={ onOK }>
+				<Button isPrimary onClick={ onImport }>
 					{ __( 'Import sample products' ) }
 				</Button>
 			</div>
diff --git a/plugins/woocommerce-admin/client/tasks/fills/experimental-import-products/index.tsx b/plugins/woocommerce-admin/client/tasks/fills/experimental-import-products/index.tsx
index 2e670b935f1..ac23cc2fc9f 100644
--- a/plugins/woocommerce-admin/client/tasks/fills/experimental-import-products/index.tsx
+++ b/plugins/woocommerce-admin/client/tasks/fills/experimental-import-products/index.tsx
@@ -21,11 +21,16 @@ import useProductTypeListItems from '../experimental-products/use-product-types-
 import { getProductTypes } from '../experimental-products/utils';
 import LoadSampleProductModal from '../components/load-sample-product-modal';
 import useLoadSampleProducts from '../components/use-load-sample-products';
+import LoadSampleProductConfirmModal from '../components/load-sample-product-confirm-modal';
 import useRecordCompletionTime from '../use-record-completion-time';
 
 export const Products = () => {
 	const [ showStacks, setStackVisibility ] = useState< boolean >( false );
 	const { recordCompletionTime } = useRecordCompletionTime( 'products' );
+	const [
+		isConfirmingLoadSampleProducts,
+		setIsConfirmingLoadSampleProducts,
+	] = useState( false );
 
 	const importTypesWithTimeRecord = useMemo(
 		() =>
@@ -61,7 +66,9 @@ export const Products = () => {
 	const StacksComponent = (
 		<Stacks
 			items={ productTypeListItems }
-			onClickLoadSampleProduct={ loadSampleProduct }
+			onClickLoadSampleProduct={ () =>
+				setIsConfirmingLoadSampleProducts( true )
+			}
 		/>
 	);
 
@@ -83,7 +90,21 @@ export const Products = () => {
 				</Button>
 				{ showStacks && StacksComponent }
 			</div>
-			{ isLoadingSampleProducts && <LoadSampleProductModal /> }
+			{ isLoadingSampleProducts ? (
+				<LoadSampleProductModal />
+			) : (
+				isConfirmingLoadSampleProducts && (
+					<LoadSampleProductConfirmModal
+						onCancel={ () =>
+							setIsConfirmingLoadSampleProducts( false )
+						}
+						onImport={ () => {
+							setIsConfirmingLoadSampleProducts( false );
+							loadSampleProduct();
+						} }
+					/>
+				)
+			) }
 		</div>
 	);
 };
diff --git a/plugins/woocommerce-admin/client/tasks/fills/experimental-import-products/test/index.tsx b/plugins/woocommerce-admin/client/tasks/fills/experimental-import-products/test/index.tsx
index af5121ae4e9..363bcc9bccf 100644
--- a/plugins/woocommerce-admin/client/tasks/fills/experimental-import-products/test/index.tsx
+++ b/plugins/woocommerce-admin/client/tasks/fills/experimental-import-products/test/index.tsx
@@ -11,6 +11,16 @@ import { Products } from '../';
 
 jest.mock( '@woocommerce/tracks', () => ( { recordEvent: jest.fn() } ) );
 
+global.fetch = jest.fn().mockImplementation( () =>
+	Promise.resolve( {
+		json: () => Promise.resolve( {} ),
+		status: 200,
+	} )
+);
+
+const confirmModalText =
+	"We'll import images from woocommerce.com to set up your sample products.";
+
 describe( 'Products', () => {
 	beforeEach( () => {
 		( recordEvent as jest.Mock ).mockClear();
@@ -103,4 +113,57 @@ describe( 'Products', () => {
 			);
 		} );
 	} );
+
+	it( 'should send a request to load sample products when the "Import sample products" button is clicked', async () => {
+		const fetchMock = jest.spyOn( global, 'fetch' );
+		const { queryByText, getByRole } = render( <Products /> );
+
+		userEvent.click(
+			getByRole( 'button', { name: 'Or add your products from scratch' } )
+		);
+		expect( queryByText( 'Load Sample Products' ) ).toBeInTheDocument();
+
+		userEvent.click(
+			getByRole( 'link', { name: 'Load Sample Products' } )
+		);
+		await waitFor( () =>
+			expect( queryByText( confirmModalText ) ).toBeInTheDocument()
+		);
+
+		userEvent.click(
+			getByRole( 'button', { name: 'Import sample products' } )
+		);
+		await waitFor( () =>
+			expect( queryByText( confirmModalText ) ).not.toBeInTheDocument()
+		);
+
+		expect( fetchMock ).toHaveBeenCalledWith(
+			'/wc-admin/onboarding/tasks/import_sample_products?_locale=user',
+			{
+				body: undefined,
+				credentials: 'include',
+				headers: { Accept: 'application/json, */*;q=0.1' },
+				method: 'POST',
+			}
+		);
+	} );
+
+	it( 'should close the confirmation modal when the cancel button is clicked', async () => {
+		const { queryByText, getByRole } = render( <Products /> );
+
+		userEvent.click(
+			getByRole( 'button', { name: 'Or add your products from scratch' } )
+		);
+		expect( queryByText( 'Load Sample Products' ) ).toBeInTheDocument();
+
+		userEvent.click(
+			getByRole( 'link', { name: 'Load Sample Products' } )
+		);
+		await waitFor( () =>
+			expect( queryByText( confirmModalText ) ).toBeInTheDocument()
+		);
+
+		userEvent.click( getByRole( 'button', { name: 'Cancel' } ) );
+		expect( queryByText( confirmModalText ) ).not.toBeInTheDocument();
+	} );
 } );
diff --git a/plugins/woocommerce-admin/client/tasks/fills/experimental-products/index.tsx b/plugins/woocommerce-admin/client/tasks/fills/experimental-products/index.tsx
index 60de149d8d1..7e69ddc0450 100644
--- a/plugins/woocommerce-admin/client/tasks/fills/experimental-products/index.tsx
+++ b/plugins/woocommerce-admin/client/tasks/fills/experimental-products/index.tsx
@@ -25,6 +25,7 @@ import CardLayout from './card-layout';
 import { LoadSampleProductType } from './constants';
 import LoadSampleProductModal from '../components/load-sample-product-modal';
 import useLoadSampleProducts from '../components/use-load-sample-products';
+import LoadSampleProductConfirmModal from '../components/load-sample-product-confirm-modal';
 import useRecordCompletionTime from '../use-record-completion-time';
 import { getCountryCode } from '~/dashboard/utils';
 import { useProductTaskExperiment } from './use-product-layout-experiment';
@@ -54,6 +55,10 @@ const ViewControlButton: React.FC< {
 
 export const Products = () => {
 	const [ isExpanded, setIsExpanded ] = useState< boolean >( false );
+	const [
+		isConfirmingLoadSampleProducts,
+		setIsConfirmingLoadSampleProducts,
+	] = useState( false );
 	const {
 		isLoading: isLoadingExperiment,
 		experimentLayout,
@@ -125,7 +130,7 @@ export const Products = () => {
 			if ( experimentLayout === 'card' ) {
 				surfacedProductTypes.push( {
 					...LoadSampleProductType,
-					onClick: loadSampleProduct,
+					onClick: () => setIsConfirmingLoadSampleProducts( true ),
 				} );
 			}
 		}
@@ -135,7 +140,6 @@ export const Products = () => {
 		isExpanded,
 		productTypesWithTimeRecord,
 		experimentLayout,
-		loadSampleProduct,
 	] );
 
 	return (
@@ -159,7 +163,9 @@ export const Products = () => {
 						{ experimentLayout === 'stacked' ? (
 							<Stack
 								items={ visibleProductTypes }
-								onClickLoadSampleProduct={ loadSampleProduct }
+								onClickLoadSampleProduct={ () =>
+									setIsConfirmingLoadSampleProducts( true )
+								}
 								showOtherOptions={ isExpanded }
 							/>
 						) : (
@@ -178,7 +184,21 @@ export const Products = () => {
 						/>
 						<Footer />
 					</div>
-					{ isLoadingSampleProducts && <LoadSampleProductModal /> }
+					{ isLoadingSampleProducts ? (
+						<LoadSampleProductModal />
+					) : (
+						isConfirmingLoadSampleProducts && (
+							<LoadSampleProductConfirmModal
+								onCancel={ () =>
+									setIsConfirmingLoadSampleProducts( false )
+								}
+								onImport={ () => {
+									setIsConfirmingLoadSampleProducts( false );
+									loadSampleProduct();
+								} }
+							/>
+						)
+					) }
 				</>
 			) }
 		</div>
diff --git a/plugins/woocommerce-admin/client/tasks/fills/experimental-products/test/index.tsx b/plugins/woocommerce-admin/client/tasks/fills/experimental-products/test/index.tsx
index 2ce28d6bead..d55fa2bb21a 100644
--- a/plugins/woocommerce-admin/client/tasks/fills/experimental-products/test/index.tsx
+++ b/plugins/woocommerce-admin/client/tasks/fills/experimental-products/test/index.tsx
@@ -45,6 +45,9 @@ global.fetch = jest.fn().mockImplementation( () =>
 
 jest.mock( '@woocommerce/tracks', () => ( { recordEvent: jest.fn() } ) );
 
+const confirmModalText =
+	"We'll import images from woocommerce.com to set up your sample products.";
+
 describe( 'Products', () => {
 	beforeEach( () => {
 		jest.clearAllMocks();
@@ -238,31 +241,57 @@ describe( 'Products', () => {
 		expect( queryByText( 'View less product types' ) ).toBeInTheDocument();
 	} );
 
-	it( 'should send a request to load sample products when the link is clicked', async () => {
+	it( 'should send a request to load sample products when the "Import sample products" button is clicked', async () => {
 		const fetchMock = jest.spyOn( global, 'fetch' );
 		const { queryByText, getByRole } = render( <Products /> );
 
 		userEvent.click(
 			getByRole( 'button', { name: 'View more product types' } )
 		);
-
 		expect( queryByText( 'Load Sample Products' ) ).toBeInTheDocument();
 
 		userEvent.click(
 			getByRole( 'link', { name: 'Load Sample Products' } )
 		);
-
 		await waitFor( () =>
-			expect( fetchMock ).toHaveBeenCalledWith(
-				'/wc-admin/onboarding/tasks/import_sample_products?_locale=user',
-				{
-					body: undefined,
-					credentials: 'include',
-					headers: { Accept: 'application/json, */*;q=0.1' },
-					method: 'POST',
-				}
-			)
+			expect( queryByText( confirmModalText ) ).toBeInTheDocument()
 		);
+
+		userEvent.click(
+			getByRole( 'button', { name: 'Import sample products' } )
+		);
+		await waitFor( () =>
+			expect( queryByText( confirmModalText ) ).not.toBeInTheDocument()
+		);
+
+		expect( fetchMock ).toHaveBeenCalledWith(
+			'/wc-admin/onboarding/tasks/import_sample_products?_locale=user',
+			{
+				body: undefined,
+				credentials: 'include',
+				headers: { Accept: 'application/json, */*;q=0.1' },
+				method: 'POST',
+			}
+		);
+	} );
+
+	it( 'should close the confirmation modal when the cancel button is clicked', async () => {
+		const { queryByText, getByRole } = render( <Products /> );
+
+		userEvent.click(
+			getByRole( 'button', { name: 'View more product types' } )
+		);
+		expect( queryByText( 'Load Sample Products' ) ).toBeInTheDocument();
+
+		userEvent.click(
+			getByRole( 'link', { name: 'Load Sample Products' } )
+		);
+		await waitFor( () =>
+			expect( queryByText( confirmModalText ) ).toBeInTheDocument()
+		);
+
+		userEvent.click( getByRole( 'button', { name: 'Cancel' } ) );
+		expect( queryByText( confirmModalText ) ).not.toBeInTheDocument();
 	} );
 
 	it( 'should show spinner when layout experiment is loading', async () => {