diff --git a/plugins/woocommerce/includes/rest-api/Controllers/Version2/class-wc-rest-orders-v2-controller.php b/plugins/woocommerce/includes/rest-api/Controllers/Version2/class-wc-rest-orders-v2-controller.php
index 64cc4aa9df6..b80be00ef60 100644
--- a/plugins/woocommerce/includes/rest-api/Controllers/Version2/class-wc-rest-orders-v2-controller.php
+++ b/plugins/woocommerce/includes/rest-api/Controllers/Version2/class-wc-rest-orders-v2-controller.php
@@ -210,6 +210,27 @@ class WC_REST_Orders_V2_Controller extends WC_REST_CRUD_Controller {
 
 		// Expand meta_data to include user-friendly values.
 		$formatted_meta_data = $item->get_formatted_meta_data( null, true );
+
+		// Filter out product variations
+		// TODO: Add a query arg to activate this. Default should be to keep variation meta for back-compat
+		if ( $product ) {
+			$order_item_name = $data['name'];
+			$data['meta_data'] = array_filter( $data['meta_data'], function( $meta ) use ( $product, $order_item_name ) {
+				$meta->key     = rawurldecode( (string) $meta->key );
+				$meta->value   = rawurldecode( (string) $meta->value );
+				$attribute_key = str_replace( 'attribute_', '', $meta->key );
+				$display_key   = wc_attribute_label( $attribute_key, $product );
+				$display_value = wp_kses_post( $meta->value );
+
+				// Skip items with values already in the product details area of the product name.
+				if ( $product && $product->is_type( 'variation' ) && wc_is_attribute_in_product_name( $display_value, $order_item_name ) ) {
+					return false;
+				}
+
+				return true;
+			} );
+		}
+
 		$data['meta_data'] = array_map(
 			array( $this, 'merge_meta_item_with_formatted_meta_display_attributes' ),
 			$data['meta_data'],