diff --git a/templates/notices/error.php b/templates/notices/error.php
index 0322ae3bd87..ac0a5910fe6 100644
--- a/templates/notices/error.php
+++ b/templates/notices/error.php
@@ -25,7 +25,7 @@ if ( ! $messages ) {
 }
 
 ?>
-<ul class="woocommerce-error">
+<ul class="woocommerce-error" role="alert">
 	<?php foreach ( $messages as $message ) : ?>
 		<li><?php echo wp_kses_post( $message ); ?></li>
 	<?php endforeach; ?>