diff --git a/plugins/woocommerce-blocks/assets/js/components/product-control/index.js b/plugins/woocommerce-blocks/assets/js/components/product-control/index.js
index 2617993fd36..9f436f56be5 100644
--- a/plugins/woocommerce-blocks/assets/js/components/product-control/index.js
+++ b/plugins/woocommerce-blocks/assets/js/components/product-control/index.js
@@ -26,6 +26,7 @@ class ProductControl extends Component {
 		apiFetch( {
 			path: addQueryArgs( '/wc-pb/v3/products', {
 				per_page: -1,
+				catalog_visibility: 'visible',
 				status: 'publish',
 			} ),
 		} )
diff --git a/plugins/woocommerce-blocks/assets/js/components/products-control/index.js b/plugins/woocommerce-blocks/assets/js/components/products-control/index.js
index 9505974eec1..7cb4a05efd8 100644
--- a/plugins/woocommerce-blocks/assets/js/components/products-control/index.js
+++ b/plugins/woocommerce-blocks/assets/js/components/products-control/index.js
@@ -24,7 +24,11 @@ class ProductsControl extends Component {
 
 	componentDidMount() {
 		apiFetch( {
-			path: addQueryArgs( '/wc-pb/v3/products', { per_page: -1, status: 'publish' } ),
+			path: addQueryArgs( '/wc-pb/v3/products', {
+				per_page: -1,
+				catalog_visibility: 'visible',
+				status: 'publish',
+			} ),
 		} )
 			.then( ( list ) => {
 				this.setState( { list, loading: false } );
diff --git a/plugins/woocommerce-blocks/assets/js/utils/get-query.js b/plugins/woocommerce-blocks/assets/js/utils/get-query.js
index f3f15cdbf0e..dce821cb302 100644
--- a/plugins/woocommerce-blocks/assets/js/utils/get-query.js
+++ b/plugins/woocommerce-blocks/assets/js/utils/get-query.js
@@ -13,6 +13,7 @@ export default function getQuery( blockAttributes, name ) {
 	const query = {
 		status: 'publish',
 		per_page: rows * columns,
+		catalog_visibility: 'visible',
 	};
 
 	if ( categories && categories.length ) {
diff --git a/plugins/woocommerce-blocks/assets/js/utils/test/get-query.js b/plugins/woocommerce-blocks/assets/js/utils/test/get-query.js
index 6b3d3a34d70..f2753e92a8f 100644
--- a/plugins/woocommerce-blocks/assets/js/utils/test/get-query.js
+++ b/plugins/woocommerce-blocks/assets/js/utils/test/get-query.js
@@ -81,6 +81,7 @@ describe( 'getQuery', () => {
 		test( 'should return a general query with no category', () => {
 			const query = getQuery( attributes );
 			expect( query ).toEqual( {
+				catalog_visibility: 'visible',
 				orderby: 'date',
 				per_page: 12,
 				status: 'publish',
@@ -91,6 +92,7 @@ describe( 'getQuery', () => {
 			attributes.categories = [];
 			const query = getQuery( attributes );
 			expect( query ).toEqual( {
+				catalog_visibility: 'visible',
 				orderby: 'date',
 				per_page: 12,
 				status: 'publish',
@@ -101,6 +103,7 @@ describe( 'getQuery', () => {
 			attributes.categories = [ 1 ];
 			const query = getQuery( attributes );
 			expect( query ).toEqual( {
+				catalog_visibility: 'visible',
 				category: '1',
 				orderby: 'date',
 				per_page: 12,
@@ -112,6 +115,7 @@ describe( 'getQuery', () => {
 			attributes.categories = [ 1, 2 ];
 			const query = getQuery( attributes );
 			expect( query ).toEqual( {
+				catalog_visibility: 'visible',
 				category: '1,2',
 				orderby: 'date',
 				per_page: 12,
diff --git a/plugins/woocommerce-blocks/includes/class-wgpb-products-controller.php b/plugins/woocommerce-blocks/includes/class-wgpb-products-controller.php
index 8241ff1d686..38427f2a42b 100644
--- a/plugins/woocommerce-blocks/includes/class-wgpb-products-controller.php
+++ b/plugins/woocommerce-blocks/includes/class-wgpb-products-controller.php
@@ -230,10 +230,11 @@ class WGPB_Products_Controller extends WC_REST_Products_Controller {
 	protected function prepare_objects_query( $request ) {
 		$args = parent::prepare_objects_query( $request );
 
-		$orderby       = $request->get_param( 'orderby' );
-		$order         = $request->get_param( 'order' );
-		$cat_operator  = $request->get_param( 'cat_operator' );
-		$attr_operator = $request->get_param( 'attr_operator' );
+		$orderby            = $request->get_param( 'orderby' );
+		$order              = $request->get_param( 'order' );
+		$cat_operator       = $request->get_param( 'cat_operator' );
+		$attr_operator      = $request->get_param( 'attr_operator' );
+		$catalog_visibility = $request->get_param( 'catalog_visibility' );
 
 		$ordering_args   = WC()->query->get_catalog_ordering_args( $orderby, $order );
 		$args['orderby'] = $ordering_args['orderby'];
@@ -259,6 +260,18 @@ class WGPB_Products_Controller extends WC_REST_Products_Controller {
 			}
 		}
 
+		if ( in_array( $catalog_visibility, array_keys( wc_get_product_visibility_options() ), true ) ) {
+			$exclude_from_catalog = 'search' === $catalog_visibility ? '' : 'exclude-from-catalog';
+			$exclude_from_search  = 'catalog' === $catalog_visibility ? '' : 'exclude-from-search';
+
+			$args['tax_query'][] = array(
+				'taxonomy' => 'product_visibility',
+				'field'    => 'name',
+				'terms'    => array( $exclude_from_catalog, $exclude_from_search ),
+				'operator' => 'hidden' === $catalog_visibility ? 'AND' : 'NOT IN',
+			);
+		}
+
 		return $args;
 	}
 
@@ -295,22 +308,29 @@ class WGPB_Products_Controller extends WC_REST_Products_Controller {
 	 * @return array
 	 */
 	public function get_collection_params() {
-		$params                    = parent::get_collection_params();
-		$params['orderby']['enum'] = array_merge( $params['orderby']['enum'], array( 'price', 'popularity', 'rating', 'menu_order' ) );
-		$params['cat_operator']    = array(
+		$params                       = parent::get_collection_params();
+		$params['orderby']['enum']    = array_merge( $params['orderby']['enum'], array( 'price', 'popularity', 'rating', 'menu_order' ) );
+		$params['cat_operator']       = array(
 			'description'       => __( 'Operator to compare product category terms.', 'woo-gutenberg-products-block' ),
 			'type'              => 'string',
 			'enum'              => array( 'IN', 'NOT IN', 'AND' ),
 			'sanitize_callback' => 'sanitize_text_field',
 			'validate_callback' => 'rest_validate_request_arg',
 		);
-		$params['attr_operator']   = array(
+		$params['attr_operator']      = array(
 			'description'       => __( 'Operator to compare product attribute terms.', 'woo-gutenberg-products-block' ),
 			'type'              => 'string',
 			'enum'              => array( 'IN', 'NOT IN', 'AND' ),
 			'sanitize_callback' => 'sanitize_text_field',
 			'validate_callback' => 'rest_validate_request_arg',
 		);
+		$params['catalog_visibility'] = array(
+			'description'       => __( 'Determines if hidden or visible catalog products are shown.', 'woo-gutenberg-products-block' ),
+			'type'              => 'string',
+			'enum'              => array( 'visible', 'catalog', 'search', 'hidden' ),
+			'sanitize_callback' => 'sanitize_text_field',
+			'validate_callback' => 'rest_validate_request_arg',
+		);
 
 		return $params;
 	}
diff --git a/plugins/woocommerce-blocks/tests/api/products-extra.php b/plugins/woocommerce-blocks/tests/api/products-extra.php
index e915bc4079c..d77900840b8 100644
--- a/plugins/woocommerce-blocks/tests/api/products-extra.php
+++ b/plugins/woocommerce-blocks/tests/api/products-extra.php
@@ -134,4 +134,86 @@ class WC_Tests_API_Products_Controller extends WC_REST_Unit_Test_Case {
 		$this->assertEquals( '10', $products[0]['price'] );
 		$this->assertEquals( '15', $products[1]['price'] );
 	}
+
+	/**
+	 * Test product_visibility queries.
+	 *
+	 * @since 1.3.1
+	 */
+	public function test_product_visibility() {
+		wp_set_current_user( $this->user );
+		$visible_product = WC_Helper_Product::create_simple_product();
+		$visible_product->set_name( 'Visible Product' );
+		$visible_product->set_catalog_visibility( 'visible' );
+		$visible_product->save();
+
+		$catalog_product = WC_Helper_Product::create_simple_product();
+		$catalog_product->set_name( 'Catalog Product' );
+		$catalog_product->set_catalog_visibility( 'catalog' );
+		$catalog_product->save();
+
+		$search_product = WC_Helper_Product::create_simple_product();
+		$search_product->set_name( 'Search Product' );
+		$search_product->set_catalog_visibility( 'search' );
+		$search_product->save();
+
+		$hidden_product = WC_Helper_Product::create_simple_product();
+		$hidden_product->set_name( 'Hidden Product' );
+		$hidden_product->set_catalog_visibility( 'hidden' );
+		$hidden_product->save();
+
+		$query_params = array(
+			'catalog_visibility' => 'visible',
+		);
+		$request      = new WP_REST_REQUEST( 'GET', '/wc-pb/v3/products' );
+		$request->set_query_params( $query_params );
+		$response = $this->server->dispatch( $request );
+		$products = $response->get_data();
+
+		$this->assertEquals( 200, $response->get_status() );
+		$this->assertEquals( 1, count( $products ) );
+		$this->assertEquals( 'Visible Product', $products[0]['name'] );
+
+		$query_params = array(
+			'catalog_visibility' => 'catalog',
+			'orderby'            => 'id',
+			'order'              => 'asc',
+		);
+		$request      = new WP_REST_REQUEST( 'GET', '/wc-pb/v3/products' );
+		$request->set_query_params( $query_params );
+		$response = $this->server->dispatch( $request );
+		$products = $response->get_data();
+
+		$this->assertEquals( 200, $response->get_status() );
+		$this->assertEquals( 2, count( $products ) );
+		$this->assertEquals( 'Visible Product', $products[0]['name'] );
+		$this->assertEquals( 'Catalog Product', $products[1]['name'] );
+
+		$query_params = array(
+			'catalog_visibility' => 'search',
+			'orderby'            => 'id',
+			'order'              => 'asc',
+		);
+		$request      = new WP_REST_REQUEST( 'GET', '/wc-pb/v3/products' );
+		$request->set_query_params( $query_params );
+		$response = $this->server->dispatch( $request );
+		$products = $response->get_data();
+
+		$this->assertEquals( 200, $response->get_status() );
+		$this->assertEquals( 2, count( $products ) );
+		$this->assertEquals( 'Visible Product', $products[0]['name'] );
+		$this->assertEquals( 'Search Product', $products[1]['name'] );
+
+		$query_params = array(
+			'catalog_visibility' => 'hidden',
+		);
+		$request      = new WP_REST_REQUEST( 'GET', '/wc-pb/v3/products' );
+		$request->set_query_params( $query_params );
+		$response = $this->server->dispatch( $request );
+		$products = $response->get_data();
+
+		$this->assertEquals( 200, $response->get_status() );
+		$this->assertEquals( 1, count( $products ) );
+		$this->assertEquals( 'Hidden Product', $products[0]['name'] );
+	}
 }