diff --git a/plugins/woocommerce-blocks/src/StoreApi/Schemas/V1/CartItemSchema.php b/plugins/woocommerce-blocks/src/StoreApi/Schemas/V1/CartItemSchema.php
index 634210c506a..7d181a3db03 100644
--- a/plugins/woocommerce-blocks/src/StoreApi/Schemas/V1/CartItemSchema.php
+++ b/plugins/woocommerce-blocks/src/StoreApi/Schemas/V1/CartItemSchema.php
@@ -335,6 +335,20 @@ class CartItemSchema extends ProductSchema {
 	public function get_item_response( $cart_item ) {
 		$product = $cart_item['data'];
 
+		/**
+		 * Filter the product permalink.
+		 *
+		 * This is a hook taken from the legacy cart/mini-cart templates that allows the permalink to be changed for a
+		 * product. This is specific to the cart endpoint.
+		 *
+		 * @since 9.9.0
+		 *
+		 * @param string $product_permalink Product permalink.
+		 * @param array  $cart_item         Cart item array.
+		 * @param string $cart_item_key     Cart item key.
+		 */
+		$product_permalink = apply_filters( 'woocommerce_cart_item_permalink', $product->get_permalink(), $cart_item, $cart_item['key'] );
+
 		return [
 			'key'                  => $cart_item['key'],
 			'id'                   => $product->get_id(),
@@ -348,7 +362,7 @@ class CartItemSchema extends ProductSchema {
 			'backorders_allowed'   => (bool) $product->backorders_allowed(),
 			'show_backorder_badge' => (bool) $product->backorders_require_notification() && $product->is_on_backorder( $cart_item['quantity'] ),
 			'sold_individually'    => $product->is_sold_individually(),
-			'permalink'            => $product->get_permalink(),
+			'permalink'            => $product_permalink,
 			'images'               => $this->get_images( $product ),
 			'variation'            => $this->format_variation_data( $cart_item['variation'], $product ),
 			'item_data'            => $this->get_item_data( $cart_item ),