diff --git a/includes/admin/class-wc-admin-setup-wizard.php b/includes/admin/class-wc-admin-setup-wizard.php
index dbaf06691e7..71011b30eb8 100644
--- a/includes/admin/class-wc-admin-setup-wizard.php
+++ b/includes/admin/class-wc-admin-setup-wizard.php
@@ -2154,7 +2154,7 @@ class WC_Admin_Setup_Wizard {
 
 		<div class="woocommerce-message woocommerce-newsletter">
 			<p><?php esc_html_e( "We're here for you — get tips, product updates, and inspiration straight to your mailbox.", 'woocommerce' ); ?></p>
-			<form action="//woocommerce.us8.list-manage.com/subscribe/post?u=2c1434dc56f9506bf3c3ecd21&amp;id=13860df971" method="post" target="_blank" novalidate>
+			<form action="//woocommerce.us8.list-manage.com/subscribe/post?u=2c1434dc56f9506bf3c3ecd21&amp;id=13860df971&amp;SIGNUPPAGE=plugin" method="post" target="_blank" novalidate>
 				<div class="newsletter-form-container">
 					<input
 						class="newsletter-form-email"