diff --git a/plugins/woocommerce/changelog/44824-44823-cys-on-core-remove-the-feature-flag-from-the-customize-your-store-flow-on-core b/plugins/woocommerce/changelog/44824-44823-cys-on-core-remove-the-feature-flag-from-the-customize-your-store-flow-on-core
new file mode 100644
index 00000000000..8d0438d02ee
--- /dev/null
+++ b/plugins/woocommerce/changelog/44824-44823-cys-on-core-remove-the-feature-flag-from-the-customize-your-store-flow-on-core
@@ -0,0 +1,4 @@
+Significance: major
+Type: add
+
+Enable the Customize Your Store feature on Core.
\ No newline at end of file
diff --git a/plugins/woocommerce/client/admin/config/core.json b/plugins/woocommerce/client/admin/config/core.json
index ac34d40728b..252e9868492 100644
--- a/plugins/woocommerce/client/admin/config/core.json
+++ b/plugins/woocommerce/client/admin/config/core.json
@@ -5,7 +5,7 @@
 		"product-block-editor": true,
 		"coupons": true,
 		"core-profiler": true,
-		"customize-store": false,
+		"customize-store": true,
 		"customer-effort-score-tracks": true,
 		"import-products-task": true,
 		"experimental-fashion-sample-products": true,
diff --git a/plugins/woocommerce/client/admin/config/development.json b/plugins/woocommerce/client/admin/config/development.json
index 2902d882198..a068041c406 100644
--- a/plugins/woocommerce/client/admin/config/development.json
+++ b/plugins/woocommerce/client/admin/config/development.json
@@ -5,7 +5,7 @@
 		"product-block-editor": true,
 		"coupons": true,
 		"core-profiler": true,
-		"customize-store": false,
+		"customize-store": true,
 		"customer-effort-score-tracks": true,
 		"import-products-task": true,
 		"experimental-fashion-sample-products": true,
diff --git a/plugins/woocommerce/tests/e2e-pw/tests/admin-tasks/payment.spec.js b/plugins/woocommerce/tests/e2e-pw/tests/admin-tasks/payment.spec.js
index 5ceedfd35ae..f80bab07128 100644
--- a/plugins/woocommerce/tests/e2e-pw/tests/admin-tasks/payment.spec.js
+++ b/plugins/woocommerce/tests/e2e-pw/tests/admin-tasks/payment.spec.js
@@ -30,16 +30,6 @@ test.describe( 'Payment setup task', () => {
 		} );
 	} );
 
-	test( 'Can visit the WooPayments Connect page instead of setup task for supported countries', async ( {
-		page,
-	} ) => {
-		await page.goto( 'wp-admin/admin.php?page=wc-admin' );
-		await page.locator( 'text=Get paid' ).click();
-		await expect(
-			page.locator( '.woocommerce-layout__header-wrapper > h1' )
-		).toHaveText( 'WooPayments' );
-	} );
-
 	test( 'Saving valid bank account transfer details enables the payment method', async ( {
 		page,
 	} ) => {