411 lines
13 KiB
PHP
411 lines
13 KiB
PHP
<?php
|
|
|
|
if ( ! defined( 'ABSPATH' ) ) {
|
|
exit; // Exit if accessed directly.
|
|
}
|
|
|
|
/**
|
|
* Structured data's handler and generator using JSON-LD format.
|
|
*
|
|
* @class WC_Structured_Data
|
|
* @since 2.7.0
|
|
* @version 2.7.0
|
|
* @package WooCommerce/Classes
|
|
* @author Clément Cazaud <opportus@gmail.com>
|
|
*/
|
|
class WC_Structured_Data {
|
|
|
|
/**
|
|
* @var array $_data
|
|
*/
|
|
private $_data = array();
|
|
|
|
/**
|
|
* Constructor.
|
|
*/
|
|
public function __construct() {
|
|
// Generate structured data.
|
|
add_action( 'woocommerce_before_main_content', array( $this, 'generate_website_data' ), 30 );
|
|
add_action( 'woocommerce_breadcrumb', array( $this, 'generate_breadcrumblist_data' ), 10 );
|
|
add_action( 'woocommerce_shop_loop', array( $this, 'generate_product_data' ), 10 );
|
|
add_action( 'woocommerce_single_product_summary', array( $this, 'generate_product_data' ), 60 );
|
|
add_action( 'woocommerce_review_meta', array( $this, 'generate_review_data' ), 20 );
|
|
add_action( 'woocommerce_email_order_details', array( $this, 'generate_order_data' ), 20, 3 );
|
|
|
|
// Output structured data.
|
|
add_action( 'woocommerce_email_order_details', array( $this, 'output_structured_data' ), 30 );
|
|
add_action( 'wp_footer', array( $this, 'output_structured_data' ), 10 );
|
|
}
|
|
|
|
/**
|
|
* Sets data.
|
|
*
|
|
* @param array $data Structured data.
|
|
* @param bool $reset Unset data (default: false).
|
|
* @return bool
|
|
*/
|
|
public function set_data( $data, $reset = false ) {
|
|
if ( ! isset( $data['@type'] ) || ! preg_match( '|^[a-zA-Z]{1,20}$|', $data['@type'] ) ) {
|
|
return false;
|
|
}
|
|
|
|
if ( $reset && isset( $this->_data ) ) {
|
|
unset( $this->_data );
|
|
}
|
|
|
|
$this->_data[] = $data;
|
|
|
|
return true;
|
|
}
|
|
|
|
/**
|
|
* Gets data.
|
|
*
|
|
* @return array
|
|
*/
|
|
public function get_data() {
|
|
return $this->_data;
|
|
}
|
|
|
|
/**
|
|
* Structures and returns data.
|
|
*
|
|
* List of types available by default for specific request:
|
|
*
|
|
* 'product',
|
|
* 'review',
|
|
* 'breadcrumblist',
|
|
* 'website',
|
|
* 'order',
|
|
*
|
|
* @param array $types Structured data types.
|
|
* @return array
|
|
*/
|
|
public function get_structured_data( $types ) {
|
|
$data = array();
|
|
|
|
// Put together the values of same type of structured data.
|
|
foreach ( $this->get_data() as $value ) {
|
|
$data[ strtolower( $value['@type'] ) ][] = $value;
|
|
}
|
|
|
|
// Wrap the multiple values of each type inside a graph... Then add context to each type.
|
|
foreach ( $data as $type => $value ) {
|
|
$data[ $type ] = count( $value ) > 1 ? array( '@graph' => $value ) : $value[0];
|
|
$data[ $type ] = apply_filters( 'woocommerce_structured_data_context', array( '@context' => 'http://schema.org/' ), $data, $type, $value ) + $data[ $type ];
|
|
}
|
|
|
|
// If requested types, pick them up... Finally change the associative array to an indexed one.
|
|
$data = $types ? array_values( array_intersect_key( $data, array_flip( $types ) ) ) : array_values( $data );
|
|
|
|
if ( ! empty( $data ) ) {
|
|
$data = count( $data ) > 1 ? array( '@graph' => $data ) : $data[0];
|
|
}
|
|
|
|
return $data;
|
|
}
|
|
|
|
/**
|
|
* Get data types for pages.
|
|
*
|
|
* @return array
|
|
*/
|
|
protected function get_data_type_for_page() {
|
|
$types = array();
|
|
$types[] = is_shop() || is_product_category() || is_product() ? 'product' : '';
|
|
$types[] = is_shop() && is_front_page() ? 'website' : '';
|
|
$types[] = is_product() ? 'review' : '';
|
|
$types[] = ! is_shop() ? 'breadcrumblist' : '';
|
|
$types[] = 'order';
|
|
|
|
return array_filter( apply_filters( 'woocommerce_structured_data_type_for_page', $types ) );
|
|
}
|
|
|
|
/**
|
|
* Sanitizes, encodes and outputs structured data.
|
|
*
|
|
* Hooked into `wp_footer` action hook.
|
|
* Hooked into `woocommerce_email_order_details` action hook.
|
|
*/
|
|
public function output_structured_data() {
|
|
$types = $this->get_data_type_for_page();
|
|
|
|
if ( $data = wc_clean( $this->get_structured_data( $types ) ) ) {
|
|
echo '<script type="application/ld+json">' . wp_json_encode( $data ) . '</script>';
|
|
}
|
|
}
|
|
|
|
/*
|
|
|--------------------------------------------------------------------------
|
|
| Generators
|
|
|--------------------------------------------------------------------------
|
|
|
|
|
| Methods for generating specific structured data types:
|
|
|
|
|
| - Product
|
|
| - Review
|
|
| - BreadcrumbList
|
|
| - WebSite
|
|
| - Order
|
|
|
|
|
| The generated data is stored into `$this->_data`.
|
|
| See the methods above for handling `$this->_data`.
|
|
|
|
|
*/
|
|
|
|
/**
|
|
* Generates Product structured data.
|
|
*
|
|
* Hooked into `woocommerce_single_product_summary` action hook.
|
|
* Hooked into `woocommerce_shop_loop` action hook.
|
|
*
|
|
* @param WC_Product $product Product data (default: null).
|
|
*/
|
|
public function generate_product_data( $product = null ) {
|
|
if ( ! is_object( $product ) ) {
|
|
global $product;
|
|
}
|
|
|
|
$markup = array();
|
|
$markup['@type'] = 'Product';
|
|
$markup['@id'] = get_permalink( $product->get_id() );
|
|
$markup['url'] = $markup['@id'];
|
|
$markup['name'] = $product->get_title();
|
|
|
|
if ( apply_filters( 'woocommerce_structured_data_product_limit', is_product_taxonomy() || is_shop() ) ) {
|
|
$this->set_data( apply_filters( 'woocommerce_structured_data_product_limited', $markup, $product ) );
|
|
return;
|
|
}
|
|
|
|
$products = array();
|
|
if ( $is_variable = $product->is_type( 'variable' ) ) {
|
|
$variations = $product->get_available_variations();
|
|
|
|
foreach ( $variations as $variation ) {
|
|
$products[] = wc_get_product( $variation['variation_id'] );
|
|
}
|
|
} else {
|
|
$products[] = $product;
|
|
}
|
|
|
|
$markup_offers = array();
|
|
foreach ( $products as $_product ) {
|
|
$markup_offers[] = array(
|
|
'@type' => 'Offer',
|
|
'priceCurrency' => get_woocommerce_currency(),
|
|
'price' => $_product->get_price(),
|
|
'availability' => 'http://schema.org/' . $stock = ( $_product->is_in_stock() ? 'InStock' : 'OutOfStock' ),
|
|
'sku' => $_product->get_sku(),
|
|
'image' => wp_get_attachment_url( $_product->get_image_id() ),
|
|
'description' => $is_variable ? $_product->get_variation_description() : '',
|
|
'seller' => array(
|
|
'@type' => 'Organization',
|
|
'name' => get_bloginfo( 'name' ),
|
|
'url' => get_bloginfo( 'url' ),
|
|
),
|
|
);
|
|
}
|
|
|
|
$markup['description'] = get_the_excerpt( $product->get_id() );
|
|
$markup['offers'] = $markup_offers;
|
|
|
|
if ( $product->get_rating_count() ) {
|
|
$markup['aggregateRating'] = array(
|
|
'@type' => 'AggregateRating',
|
|
'ratingValue' => $product->get_average_rating(),
|
|
'ratingCount' => $product->get_rating_count(),
|
|
'reviewCount' => $product->get_review_count(),
|
|
);
|
|
}
|
|
|
|
$this->set_data( apply_filters( 'woocommerce_structured_data_product', $markup, $product ) );
|
|
}
|
|
|
|
/**
|
|
* Generates Review structured data.
|
|
*
|
|
* Hooked into `woocommerce_review_meta` action hook.
|
|
*
|
|
* @param WP_Comment $comment Comment data.
|
|
*/
|
|
public function generate_review_data( $comment ) {
|
|
$markup = array();
|
|
$markup['@type'] = 'Review';
|
|
$markup['@id'] = get_comment_link( $comment->comment_ID );
|
|
$markup['datePublished'] = get_comment_date( 'c', $comment->comment_ID );
|
|
$markup['description'] = get_comment_text( $comment->comment_ID );
|
|
$markup['itemReviewed'] = array(
|
|
'@type' => 'Product',
|
|
'name' => get_the_title( $comment->post_ID ),
|
|
);
|
|
$markup['reviewRating'] = array(
|
|
'@type' => 'rating',
|
|
'ratingValue' => get_comment_meta( $comment->comment_ID, 'rating', true ),
|
|
);
|
|
$markup['author'] = array(
|
|
'@type' => 'Person',
|
|
'name' => get_comment_author( $comment->comment_ID ),
|
|
);
|
|
|
|
$this->set_data( apply_filters( 'woocommerce_structured_data_review', $markup, $comment ) );
|
|
}
|
|
|
|
/**
|
|
* Generates BreadcrumbList structured data.
|
|
*
|
|
* Hooked into `woocommerce_breadcrumb` action hook.
|
|
*
|
|
* @param WC_Breadcrumb $breadcrumbs Breadcrumb data.
|
|
*/
|
|
public function generate_breadcrumblist_data( $breadcrumbs ) {
|
|
$crumbs = $breadcrumbs->get_breadcrumb();
|
|
|
|
$markup = array();
|
|
$markup['@type'] = 'BreadcrumbList';
|
|
$markup['itemListElement'] = array();
|
|
|
|
foreach ( $crumbs as $key => $crumb ) {
|
|
$markup['itemListElement'][ $key ] = array(
|
|
'@type' => 'ListItem',
|
|
'position' => $key + 1,
|
|
'item' => array(
|
|
'name' => $crumb[0],
|
|
),
|
|
);
|
|
|
|
if ( ! empty( $crumb[1] ) && sizeof( $crumbs ) !== $key + 1 ) {
|
|
$markup['itemListElement'][ $key ]['item'] += array( '@id' => $crumb[1] );
|
|
}
|
|
}
|
|
|
|
$this->set_data( apply_filters( 'woocommerce_structured_data_breadcrumblist', $markup, $breadcrumbs ) );
|
|
}
|
|
|
|
/**
|
|
* Generates WebSite structured data.
|
|
*
|
|
* Hooked into `woocommerce_before_main_content` action hook.
|
|
*/
|
|
public function generate_website_data() {
|
|
$markup = array();
|
|
$markup['@type'] = 'WebSite';
|
|
$markup['name'] = get_bloginfo( 'name' );
|
|
$markup['url'] = get_bloginfo( 'url' );
|
|
$markup['potentialAction'] = array(
|
|
'@type' => 'SearchAction',
|
|
'target' => get_bloginfo( 'url' ) . '/?s={search_term_string}&post_type=product',
|
|
'query-input' => 'required name=search_term_string',
|
|
);
|
|
|
|
$this->set_data( apply_filters( 'woocommerce_structured_data_website', $markup ) );
|
|
}
|
|
|
|
/**
|
|
* Generates Order structured data.
|
|
*
|
|
* Hooked into `woocommerce_email_order_details` action hook.
|
|
*
|
|
* @param WP_Order $order Order data.
|
|
* @param bool $sent_to_admin Send to admin (default: false).
|
|
* @param bool $plain_text Plain text email (default: false).
|
|
*/
|
|
public function generate_order_data( $order, $sent_to_admin = false, $plain_text = false ) {
|
|
if ( $plain_text ) {
|
|
return;
|
|
}
|
|
|
|
$order_statuses = array(
|
|
'pending' => 'http://schema.org/OrderPaymentDue',
|
|
'processing' => 'http://schema.org/OrderProcessing',
|
|
'on-hold' => 'http://schema.org/OrderProblem',
|
|
'completed' => 'http://schema.org/OrderDelivered',
|
|
'cancelled' => 'http://schema.org/OrderCancelled',
|
|
'refunded' => 'http://schema.org/OrderReturned',
|
|
'failed' => 'http://schema.org/OrderProblem',
|
|
);
|
|
|
|
$markup_offers = array();
|
|
foreach ( $order->get_items() as $item ) {
|
|
if ( ! apply_filters( 'woocommerce_order_item_visible', true, $item ) ) {
|
|
continue;
|
|
}
|
|
|
|
$product = apply_filters( 'woocommerce_order_item_product', $order->get_product_from_item( $item ), $item );
|
|
$product_exists = is_object( $product );
|
|
$is_visible = $product_exists && $product->is_visible();
|
|
$order_url = $sent_to_admin ? admin_url( 'post.php?post=' . absint( $order->id ) . '&action=edit' ) : $order->get_view_order_url();
|
|
|
|
$markup_offers[] = array(
|
|
'@type' => 'Offer',
|
|
'price' => $order->get_line_subtotal( $item ),
|
|
'priceCurrency' => $order->get_currency(),
|
|
'priceSpecification' => array(
|
|
'price' => $order->get_line_subtotal( $item ),
|
|
'priceCurrency' => $order->get_currency(),
|
|
'eligibleQuantity' => array(
|
|
'@type' => 'QuantitativeValue',
|
|
'value' => apply_filters( 'woocommerce_email_order_item_quantity', $item['qty'], $item ),
|
|
),
|
|
),
|
|
'itemOffered' => array(
|
|
'@type' => 'Product',
|
|
'name' => apply_filters( 'woocommerce_order_item_name', $item['name'], $item, $is_visible ),
|
|
'sku' => $product_exists ? $product->get_sku() : '',
|
|
'image' => $product_exists ? wp_get_attachment_image_url( $product->get_image_id() ) : '',
|
|
'url' => $is_visible ? get_permalink( $product->get_id() ) : get_home_url(),
|
|
),
|
|
'seller' => array(
|
|
'@type' => 'Organization',
|
|
'name' => get_bloginfo( 'name' ),
|
|
'url' => get_bloginfo( 'url' ),
|
|
),
|
|
);
|
|
}
|
|
|
|
$markup = array();
|
|
$markup['@type'] = 'Order';
|
|
$markup['url'] = $order_url;
|
|
$markup['orderStatus'] = isset( $order_status[ $order->get_status() ] ) ? $order_status[ $order->get_status() ] : '';
|
|
$markup['orderNumber'] = $order->get_order_number();
|
|
$markup['orderDate'] = date( 'c', $order->get_date_created() );
|
|
$markup['acceptedOffer'] = $markup_offers;
|
|
$markup['discount'] = $order->get_total_discount();
|
|
$markup['discountCurrency'] = $order->get_currency();
|
|
$markup['price'] = $order->get_total();
|
|
$markup['priceCurrency'] = $order->get_currency();
|
|
$markup['priceSpecification'] = array(
|
|
'price' => $order->get_total(),
|
|
'priceCurrency' => $order->get_currency(),
|
|
'valueAddedTaxIncluded' => true,
|
|
);
|
|
$markup['billingAddress'] = array(
|
|
'@type' => 'PostalAddress',
|
|
'name' => $order->get_formatted_billing_full_name(),
|
|
'streetAddress' => $order->get_billing_address_1(),
|
|
'postalCode' => $order->get_billing_postcode(),
|
|
'addressLocality' => $order->get_billing_city(),
|
|
'addressRegion' => $order->get_billing_state(),
|
|
'addressCountry' => $order->get_billing_country(),
|
|
'email' => $order->get_billing_email(),
|
|
'telephone' => $order->get_billing_phone(),
|
|
);
|
|
$markup['customer'] = array(
|
|
'@type' => 'Person',
|
|
'name' => $order->get_formatted_billing_full_name(),
|
|
);
|
|
$markup['merchant'] = array(
|
|
'@type' => 'Organization',
|
|
'name' => get_bloginfo( 'name' ),
|
|
'url' => get_bloginfo( 'url' ),
|
|
);
|
|
$markup['potentialAction'] = array(
|
|
'@type' => 'ViewAction',
|
|
'name' => 'View Order',
|
|
'url' => $order_url,
|
|
'target' => $order_url,
|
|
);
|
|
|
|
$this->set_data( apply_filters( 'woocommerce_structured_data_order', $markup, $sent_to_admin, $order ), true );
|
|
}
|
|
}
|