Merge pull request #22903 from woocommerce/add/tracks-obw-marketing
Tracks: Add marketing signup tracking in OBW
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commit
c04dcb25b5
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@ -331,6 +331,7 @@ class WC_Admin_Setup_Wizard {
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<?php elseif ( 'recommended' === $this->step || 'activate' === $this->step ) : ?>
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<a class="wc-setup-footer-links" href="<?php echo esc_url( $this->get_next_step_link() ); ?>"><?php esc_html_e( 'Skip this step', 'woocommerce' ); ?></a>
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<?php endif; ?>
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<?php do_action( 'woocommerce_setup_footer' ); ?>
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</body>
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</html>
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<?php
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@ -48,21 +48,43 @@ class WC_Site_Tracking {
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// Add w.js to the page.
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wp_enqueue_script( 'woo-tracks', 'https://stats.wp.com/w.js', array(), gmdate( 'YW' ), true );
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// Expose tracking via a function in the wcTracks global namespace.
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wc_enqueue_js(
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"
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// Expose tracking via a function in the wcTracks global namespace directly before wc_print_js.
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add_filter( 'admin_footer', array( __CLASS__, 'add_tracking_function' ), 24 );
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}
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/**
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* Adds the tracking function to the admin footer.
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*/
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public static function add_tracking_function() {
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?>
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<!-- WooCommerce Tracks -->
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<script type="text/javascript">
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window.wcTracks = window.wcTracks || {};
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window.wcTracks.recordEvent = function( name, properties ) {
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var eventName = '" . WC_Tracks::PREFIX . "' + name;
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var eventName = '<?php echo esc_attr( WC_Tracks::PREFIX ); ?>' + name;
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var eventProperties = properties || {};
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eventProperties.url = '" . home_url() . "'
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eventProperties.products_count = '" . WC_Tracks::get_products_count() . "'
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eventProperties.orders_gross = '" . WC_Tracks::get_total_revenue() . "'
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eventProperties.url = '<?php echo esc_html( home_url() ); ?>'
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eventProperties.products_count = '<?php echo intval( WC_Tracks::get_products_count() ); ?>';
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eventProperties.orders_gross = '<?php echo floatval( WC_Tracks::get_total_revenue() ); ?>';
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window._tkq = window._tkq || [];
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window._tkq.push( [ 'recordEvent', eventName, eventProperties ] );
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}
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"
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);
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</script>
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<?php
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}
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/**
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* Add empty tracking function to admin footer when tracking is disabled in case
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* it's called without checking if it's defined beforehand.
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*/
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public static function add_empty_tracking_function() {
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?>
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<script type="text/javascript">
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window.wcTracks = window.wcTracks || {};
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window.wcTracks.recordEvent = function() {};
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</script>
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<?php
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}
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/**
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@ -73,12 +95,7 @@ class WC_Site_Tracking {
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if ( ! self::is_tracking_enabled() ) {
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// Define window.wcTracks.recordEvent in case there is an attempt to use it when tracking is turned off.
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wc_enqueue_js(
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'
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window.wcTracks = window.wcTracks || {};
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window.wcTracks.recordEvent = function() {};
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'
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);
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add_filter( 'admin_footer', array( __CLASS__, 'add_empty_tracking_function' ), 24 );
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return;
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}
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@ -44,12 +44,48 @@ class WC_Admin_Setup_Wizard_Tracking {
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return;
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}
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add_action( 'wc_setup_footer', array( __CLASS__, 'add_footer_scripts' ) );
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add_filter( 'woocommerce_setup_wizard_steps', array( __CLASS__, 'set_obw_steps' ) );
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add_action( 'shutdown', array( __CLASS__, 'track_skip_step' ), 1 );
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add_action( 'add_option_woocommerce_allow_tracking', array( __CLASS__, 'track_start' ), 10, 2 );
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add_action( 'admin_init', array( __CLASS__, 'track_marketing_signup' ), 1 );
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add_action( 'wp_print_scripts', array( __CLASS__, 'dequeue_non_whitelisted_scripts' ) );
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self::add_step_save_events();
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}
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/**
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* Get the name of the current step.
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*
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* @return string
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*/
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public static function get_current_step() {
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return isset( $_GET['step'] ) ? sanitize_key( $_GET['step'] ) : ''; // phpcs:ignore WordPress.Security.NonceVerification.NoNonceVerification
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}
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/**
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* Add footer scripts to OBW since it does not contain hooks for
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* wp_footer to allow the default methods of enqueuing scripts.
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*/
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public static function add_footer_scripts() {
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wp_print_scripts();
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WC_Site_Tracking::add_tracking_function();
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}
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/**
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* Dequeue unwanted scripts from OBW footer.
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*/
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public static function dequeue_non_whitelisted_scripts() {
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global $wp_scripts;
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$whitelist = array( 'woo-tracks' );
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foreach ( $wp_scripts->queue as $script ) {
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if ( in_array( $script, $whitelist, true ) ) {
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continue;
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}
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wp_dequeue_script( $script );
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}
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}
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/**
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* Track when tracking is opted into and OBW has started.
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*
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@ -65,6 +101,24 @@ class WC_Admin_Setup_Wizard_Tracking {
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WC_Tracks::record_event( 'obw_start' );
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}
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/**
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* Track the marketing form on submit.
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*/
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public static function track_marketing_signup() {
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if ( 'next_steps' !== self::get_current_step() ) {
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return;
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}
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wc_enqueue_js(
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"
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var form = $( '.newsletter-form-email' ).closest( 'form' );
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$( document ).on( 'submit', form, function() {
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window.wcTracks.recordEvent( 'obw_marketing_signup' );
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} );
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"
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);
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}
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/**
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* Track various events when a step is saved.
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*/
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@ -73,10 +127,9 @@ class WC_Admin_Setup_Wizard_Tracking {
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return;
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}
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$current_step = isset( $_GET['step'] ) ? sanitize_key( $_GET['step'] ) : ''; // phpcs:ignore WordPress.Security.NonceVerification.NoNonceVerification
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update_option( 'woocommerce_obw_last_completed_step', $current_step );
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update_option( 'woocommerce_obw_last_completed_step', self::get_current_step() );
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switch ( $current_step ) {
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switch ( self::get_current_step() ) {
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case '':
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case 'store_setup':
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add_action( 'admin_init', array( __CLASS__, 'track_store_setup' ), 1 );
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@ -207,7 +260,7 @@ class WC_Admin_Setup_Wizard_Tracking {
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*/
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public static function track_skip_step() {
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$previous_step = get_option( 'woocommerce_obw_last_completed_step' );
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$current_step = isset( $_GET['step'] ) ? sanitize_text_field( $_GET['step'] ) : false; // phpcs:ignore WordPress.Security.NonceVerification.NoNonceVerification, WordPress.Security.ValidatedSanitizedInput
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$current_step = self::get_current_step();
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if ( ! $previous_step || ! $current_step ) {
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return;
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}
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