docs: create mt-doc-solutions/marketing-plan

mt-doc-solutions/marketing-plan.md

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+---
+title: Marketing Plan
+description: 
+published: true
+date: 2024-11-11T05:50:56.593Z
+tags: 
+editor: markdown
+dateCreated: 2024-11-11T05:50:56.593Z
+---
+
+# Marketing Plan: Document Digitization and Management Solutions
+
+## Digital Marketing Plan
+
+1. **Website Launch and SEO Optimization**  
+   - **Goal:** Build a high-quality, SEO-optimized website.
+   - **SEO Focus:** Target keywords like “document digitization Montana”.
+   - **Content Plan:** Blog posts on digitization and document security.
+
+2. **Social Media Presence**  
+   - **Platforms:** Focus on Facebook and LinkedIn.
+   - **Content Strategy:** Share benefits of digitization, client testimonials, and business updates.
+
+3. **Paid Advertising**  
+   - **Google Ads:** Target searches for “document scanning near me”.
+   - **Facebook Ads:** Target local small business owners and organizations.
+
+4. **Educational Blog and SEO-Driven Content Marketing**  
+   - **Goal:** Drive organic traffic.
+   - **Topics:** Benefits of digital storage, security insights.
+
+5. **Email Marketing**  
+   - **Goal:** Maintain contact with leads and clients.
+   - **Strategy:** Capture emails on your website and send monthly newsletters.
+
+6. **Google My Business Listing**  
+   - **Goal:** Increase local search visibility.
+   - **Actions:** Optimize listing with services and encourage client reviews.
+
+## Non-Digital Marketing Plan
+
+1. **Networking with Local Organizations and Government Offices**  
+   - **Goal:** Build relationships with local stakeholders.
+   - **Action:** Meet with local offices and offer free presentations.
+
+2. **Direct Mail Campaign**  
+   - **Goal:** Reach clients who may not be online.
+   - **Strategy:** Quarterly postcards with service information and discounts.
+
+3. **Community Workshops and Presentations**  
+   - **Goal:** Educate the community on digitization benefits.
+   - **Action:** Host workshops at libraries or chambers of commerce.
+
+4. **Referral Partnerships with Local IT and Office Supply Businesses**  
+   - **Goal:** Create partnerships for client referrals.
+   - **Strategy:** Offer a commission for referrals.
+
+5. **Print Advertising in Local Newspapers and Directories**  
+   - **Goal:** Reach rural clients through print.
+   - **Strategy:** Monthly ads in local newspapers highlighting services.
+
+---
+
+## Tracking and Evaluation
+
+**Digital Metrics:** Track website traffic, social media engagement, and ad click-through rates.
+
+**Non-Digital Metrics:** Track leads from networking, direct mail, and events, and survey clients for feedback.