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Marketing Plan true 2024-11-11T16:12:41.417Z markdown 2024-11-11T05:50:56.593Z

Marketing Plan: Montana Document Solutions

Digital Marketing Plan

  1. Website Launch and SEO Optimization

    • Goal: Build a high-quality, SEO-optimized website.
    • SEO Focus: Target keywords like “document digitization Montana”.
    • Content Plan: Blog posts on digitization and document security.

  2. Social Media Presence

    • Platforms: Focus on Facebook and LinkedIn.
    • Content Strategy: Share benefits of digitization, client testimonials, and business updates.

  3. Paid Advertising

    • Google Ads: Target searches for “document scanning near me”.
    • Facebook Ads: Target local small business owners and organizations.

  4. Educational Blog and SEO-Driven Content Marketing

    • Goal: Drive organic traffic.
    • Topics: Benefits of digital storage, security insights.

  5. Email Marketing

    • Goal: Maintain contact with leads and clients.
    • Strategy: Capture emails on your website and send monthly newsletters.

  6. Google My Business Listing

    • Goal: Increase local search visibility.
    • Actions: Optimize listing with services and encourage client reviews.

Non-Digital Marketing Plan

  1. Networking with Local Organizations and Government Offices

    • Goal: Build relationships with local stakeholders.
    • Action: Meet with local offices and offer free presentations.

  2. Direct Mail Campaign

    • Goal: Reach clients who may not be online.
    • Strategy: Quarterly postcards with service information and discounts.

  3. Community Workshops and Presentations

    • Goal: Educate the community on digitization benefits.
    • Action: Host workshops at libraries or chambers of commerce.

  4. Referral Partnerships with Local IT and Office Supply Businesses

    • Goal: Create partnerships for client referrals.
    • Strategy: Offer a commission for referrals.

  5. Print Advertising in Local Newspapers and Directories

    • Goal: Reach rural clients through print.
    • Strategy: Monthly ads in local newspapers highlighting services.

Tracking and Evaluation

Digital Metrics: Track website traffic, social media engagement, and ad click-through rates.

Non-Digital Metrics: Track leads from networking, direct mail, and events, and survey clients for feedback.