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67 lines
2.5 KiB
Markdown
67 lines
2.5 KiB
Markdown
---
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title: Marketing Plan
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description:
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published: true
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date: 2024-11-11T16:12:41.417Z
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tags:
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editor: markdown
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dateCreated: 2024-11-11T05:50:56.593Z
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---
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# Marketing Plan: Montana Document Solutions
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## Digital Marketing Plan
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1. **Website Launch and SEO Optimization**
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- **Goal:** Build a high-quality, SEO-optimized website.
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- **SEO Focus:** Target keywords like “document digitization Montana”.
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- **Content Plan:** Blog posts on digitization and document security.
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2. **Social Media Presence**
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- **Platforms:** Focus on Facebook and LinkedIn.
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- **Content Strategy:** Share benefits of digitization, client testimonials, and business updates.
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3. **Paid Advertising**
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- **Google Ads:** Target searches for “document scanning near me”.
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- **Facebook Ads:** Target local small business owners and organizations.
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4. **Educational Blog and SEO-Driven Content Marketing**
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- **Goal:** Drive organic traffic.
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- **Topics:** Benefits of digital storage, security insights.
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5. **Email Marketing**
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- **Goal:** Maintain contact with leads and clients.
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- **Strategy:** Capture emails on your website and send monthly newsletters.
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6. **Google My Business Listing**
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- **Goal:** Increase local search visibility.
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- **Actions:** Optimize listing with services and encourage client reviews.
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## Non-Digital Marketing Plan
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1. **Networking with Local Organizations and Government Offices**
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- **Goal:** Build relationships with local stakeholders.
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- **Action:** Meet with local offices and offer free presentations.
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2. **Direct Mail Campaign**
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- **Goal:** Reach clients who may not be online.
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- **Strategy:** Quarterly postcards with service information and discounts.
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3. **Community Workshops and Presentations**
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- **Goal:** Educate the community on digitization benefits.
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- **Action:** Host workshops at libraries or chambers of commerce.
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4. **Referral Partnerships with Local IT and Office Supply Businesses**
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- **Goal:** Create partnerships for client referrals.
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- **Strategy:** Offer a commission for referrals.
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5. **Print Advertising in Local Newspapers and Directories**
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- **Goal:** Reach rural clients through print.
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- **Strategy:** Monthly ads in local newspapers highlighting services.
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---
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## Tracking and Evaluation
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**Digital Metrics:** Track website traffic, social media engagement, and ad click-through rates.
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**Non-Digital Metrics:** Track leads from networking, direct mail, and events, and survey clients for feedback. |